Complete Roadmap to a Thriving Design Career — Join James Martin (Made By James) In Mastering Both The Creative And Business Sides Of Design
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The Design Industry Playbook by James Martin – Thrive in the Modern Design World
Build a Sustainable, Creative, and Profitable Design Career
If you’ve ever felt lost in the competitive world of design—unsure how to stand out, find your voice, or build a thriving business—The Design Industry Playbook by James Martin is your ultimate roadmap.
Created by James Martin (Made By James)—creative partner at Lincoln Design Co., author, speaker, and designer for brands like Disney, Nike, and Netflix—this course helps graphic designers evolve from overwhelmed freelancers to confident creative entrepreneurs.
Through a decade of real-world lessons, James teaches you how to master both sides of creative success:
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Creative Defense – Building strong systems and boundaries for client work
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Creative Offense – Developing your personal brand, projects, and long-term growth
The result? A design career that’s both financially sustainable and creatively fulfilling.
Why This Course Exists
Ten years ago, James was where many designers are today—stuck in survival mode, struggling to balance passion with profit.
He eventually discovered the secret: the key to creative freedom is learning to thrive both with and without clients.
Now, after 20 years of experience and millions of followers worldwide, he’s sharing everything he’s learned in The Design Industry Playbook, giving you the tools, templates, and mindset shifts to carve out your own successful path.
“You’ve already got what it takes to make it—we’re just giving you the map.”
What You’ll Learn
The Playbook combines business strategy, creative process, and personal development to help you stand out in a sea of sameness and build a career that lasts.
🎨 Creative Growth & Idea Generation
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Learn to consistently generate brilliant ideas and communicate them clearly.
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Develop confidence in your creative instincts—your superpower as a designer.
💼 Business Foundations
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Build unshakable systems that protect your time, creativity, and profits.
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Understand contracts, IP protection, client agreements, and pricing.
🤝 Client Management
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Streamline your client process for smoother, more efficient projects.
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Learn to attract and retain clients through exceptional service and results.
🧠 Personal Branding & Visibility
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Create a brand that stands out and connects with the right audience.
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Grow your social media presence and build a loyal following online.
🚀 Creative Freedom & Side Income
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Find time for personal projects that re-ignite passion and open new income streams.
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Balance the hustle of client work with creative independence.
Course Structure – 4 Core Modules
The Playbook is built around four key sections, each designed to strengthen your mindset, creativity, and business acumen.
1. The 4 Pillars That Make a Complete Designer
Every great designer stands on these four pillars.
You’ll learn how to develop your technical skills, creative thinking, business acumen, and mindset to create a strong, well-rounded foundation.
🧩 Outcome: Build a sustainable creative identity that thrives in any environment.
2. Creative Defense – Mastering the Client Game
This module teaches you how to protect your creativity while thriving with clients.
You’ll discover how to:
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Set healthy boundaries without losing clients
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Deliver an epic client experience from start to finish
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Build repeat business and turn clients into brand advocates
💪 Outcome: A client process that feels natural, empowering, and profitable.
3. Creative Offense – Building Beyond Client Work
Learn how to take control of your creative future by building your personal brand.
This section focuses on:
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Developing your own visual identity and voice
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Creating income streams beyond client projects
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Finding balance and creative autonomy
🔥 Outcome: Stop relying solely on client work and start building a brand that attracts opportunities.
4. Trick Plays – Scaling and Future-Proofing Your Design Career
This is where you move from solo designer to design entrepreneur.
You’ll learn:
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Advanced networking and collaboration strategies
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How to automate and scale your business
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The art of upselling and forming partnerships
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Job interview prep for those exploring agency or corporate design roles
🏆 Outcome: Build a design business that’s ready to grow and adapt in the ever-changing creative industry.
Exclusive Playbook Resources & Templates
The Design Industry Playbook doesn’t just teach—it gives you the real tools James uses daily in his creative business.
You’ll get access to an entire library of premium design documents, templates, and business resources, including:
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🖋️ MBJ Font Collection
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📄 Copyright Transfer Docs & IP Guides
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💬 Client Questionnaire Document
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🧾 Pitch Decks & Proposal Templates (short & long form)
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💰 Pricing Guide Sheet & Budget Templates
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🛠️ Terms & Conditions Templates & Sub-Contractor Agreements
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🧱 40-Page Brand Guidelines Template
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🧠 One-Page Identity Guidelines Sheet
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🔐 NDAs and Statements of Work (SOWs)
Each resource is designed to save you time, protect your creative assets, and help you present yourself like a pro.
Meet Your Mentor – James Martin (Made By James)
James Martin, better known as Made By James, is one of the most authentic voices in the modern design world.
He’s spent two decades building creative excellence and now serves as a creative partner at Lincoln Design Co., working with brands like Disney, Nike, and Liquid Death.
He’s also a best-selling author, public speaker, and mentor who believes that creativity should be grounded in honesty, action, and heart.
His mission:
“To build the best designers on the planet—ones who thrive in chaos, embrace unpredictability, and create from authenticity.”
What Makes This Course Different
Unlike traditional design education that focuses on software and aesthetics, The Design Industry Playbook blends creativity, strategy, and mindset.
You won’t just learn how to design—you’ll learn how to live and work like a designer who leads.
✅ Real-world lessons tested in the modern design industry
✅ A holistic approach to business and creativity
✅ Practical templates that save hours of guesswork
✅ Mentorship from one of design’s most authentic voices
This course is your field manual for design survival and success in the fast-changing creative world.
Why You Need The Playbook Now
The design industry is evolving fast. AI, social media, and shifting client expectations are changing the landscape. But one thing remains constant—authentic creativity paired with strong business foundations wins every time.
The Playbook ensures you’re not just keeping up—you’re thriving. You’ll know how to:
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Stand out in a saturated market
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Protect your time and creative energy
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Attract dream clients who respect your work
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Scale your business with confidence and integrity
Final Thoughts – Design Your Own Way
Your creative instincts are your superpower.
The Design Industry Playbook by James Martin helps you refine them, monetize them, and build a career you’re proud of—on your own terms.
It’s not about following templates. It’s about creating your own.
👉 Join now and take the first step toward designing your future with clarity, confidence, and creativity.
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