The Art of Copywriting: Learn to write emails, funnels, and landing pages that SELL

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The Art of Copywriting: Learn to write emails, funnels, and landing pages that SELL – All About This Practical, End-To-End Copywriting Program Which Teaches You How To Research, Frame Offers, And Write High-Converting Landing Pages, Funnels, And Email Sequences

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The Art of Copywriting: Learn to write emails, funnels, and landing pages that SELL

The Art of Copywriting is a complete, results-driven program that takes you from zero to in-demand copywriter—so you can write landing pages, funnels, and email sequences that convert. You’ll learn fundamentals, strategy, hands-on writing, AI workflows, and client acquisition—all packed into 8 modules, 65+ lessons, 15+ hours of no-fluff training, real projects, and launch-only bonuses.

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Why This Course Is Different

Most courses teach tips and templates. This program teaches you to think like a marketer, write like a pro, and sell like a strategist—the only combination that consistently makes money.
Built by Ash, a former finance pro turned top-earning copywriter, the course shows you how to go from theory → market analysis → live copy → paying clients, with projects and simulations that mirror real work.

You’ll master three pillars that make or break a campaign:

1. Understand users & business strategy (what to say and why)

2. Bullet-proof processes (how to plan and ship fast)

3. Technical writing & AI skills (write better, 10× faster)

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What You’ll Learn Inside The Art of Copywriting: Learn to write emails, funnels, and landing pages that SELL

MODULE 1 — Introduction to the Art of Copywriting (≈1.2h)

• What copywriting really is (selling at scale)

• Ash’s story and how to get the most from the course

MODULE 2 — All About Funnels (≈1.5h)

• Full-funnel overview (TOFU/MOFU/BOFU)

• The Conversion Equation and why the course focuses on emails & landing pages

MODULE 3 — Elements of Marketing (≈3h)

• Big Idea, USP, Problem → Solution → Mechanism

• Levels of Awareness & Market Sophistication

• BONUS: Ash’s Awareness × Sophistication Matrix

• Project: Identify core marketing elements in the wild

MODULE 4 — Copy Framing Method (≈20m)

• Ash’s simple, repeatable planning framework to move from insights → outline → copy fast

MODULE 5 — Landing Pages (≈6h)

• Page types, hero section, headlines, CTAs

• Social proof, guarantees, scarcity, urgency

• Assembly: Putting it all together

• BONUS: Watch Ash write a full landing page live

• Project: Build your own high-converting landing page

MODULE 6 — Email Marketing (≈2h)

• How to write any email + automated flows

• Sequences: Welcome, Lead Magnet, Product Launch (20-min simulation), Re-engagement, Abandoned Cart, Post-Purchase, Ascension, Onboarding, Feedback/Reviews, Event Promotion, Seasonal, Show-up-rate booster

• List management best practices

• Projects: Write a Welcome Sequence + a Lead Magnet Sequence

MODULE 7 — Ultimate Guide to Getting Paid (≈1h)

• Getting clients (cold & Twitter outreach), sales calls, pricing by expertise

• Delivering a world-class first impression & retaining clients

• Building a waitlist (skip the starving-freelancer phase)

• Mini-Bonus: Daily AI tools & workflows

• Launch-Only: Send your plan to Ash for personal review

MODULE 8 — Copy Tips (≈1h)

• Top 12 rookie mistakes, pro editing, decision psychology, and your continuous improvement system

PLUS • 3 Big Bonuses

1. Watch Me Write a Landing Page From Scratch (research → draft → polished page)

2. Art of Product Launch by Harsh Strongman (battle-tested 6-figure launch playbook)

3. Awareness × Sophistication Matrix (instantly pick the right angle for any offer)

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Core Features / Benefits

• 65+ lessons / 15+ hours of actionable training (no fluff)

• 3 real projects so you learn by doing (LP + 2 email sequences)

• Client Conversion System to land your first $2,500+ client in 60 days

• AI-ready workflow—use different models for research, outlining, ideation, and editing to write 10× faster

• Market analysis in <10 minutes using the Awareness × Sophistication Matrix

• Lifetime leverage—skills apply to any niche: ecom, SaaS, coaching, info-products, local services, B2B/B2C

Expected outcomes (with consistent effort):

• ~$3k/month in ~6 months, ~$5k/month in ~12 months (alongside a full-time job)

• A portfolio of working assets (LP + sequences) you can show to clients

• Repeatable system to analyze offers, choose angles, and ship copy that sells

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Who This Is For

• Beginners with no prior writing or marketing experience

• Side-hustlers / career switchers who want location & schedule freedom

• Freelancers / in-house marketers who need a repeatable system to boost conversions

• Founders & creators who want to write their own landing pages and email sequences that actually convert

Who it’s NOT for:

• Anyone unwilling to do projects and reps

• People seeking ultra-niche tech deep-dives (e.g., DAX optimization—this isn’t that)

• “Make it pretty” only—this is strategy + psychology + words that sell

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Why Copywriting Beats “Learn to Code” (for many)

• Paid for results, not hours

• Works everywhere (any industry that sells)

• AI-proofed by strategy—as AI commoditizes generic outputs, original angles + market judgment become more valuable

• Freedom—work anywhere, control your time, scale income with skill

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About the Instructor — Ash

Ex-finance, ex-cubicle. Crushed one of the toughest exams in India (CA), then ditched the 12-hour office grind to build a copywriting business from scratch.

After failing at dropshipping/blogging/design, Ash discovered copywriting, devoured every classic book/course, and landed a first $100K+ sales page from a free rewrite. Since then he’s generated millions in client revenue, built waitlists, and packaged everything he learned into The Art of Copywriting so you can skip the years of trial and error.

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Final Thoughts — Learn to Sell With Words (and Own Your Life)

Copywriting is selling at scale. Once you learn to diagnose a market, choose the right angle, and write words that move people to action, you unlock income, autonomy, and a career you control.

The Art of Copywriting gives you the mindset, frameworks, projects, and client system to go from “no portfolio” to “paid professional”—and to do it faster with AI as your accelerator.

👉 Enroll now to master the fundamentals, write real assets (LPs & emails), and land clients—so you can work from anywhere and get paid for results, not time.