Text Marketing 101 for Land Investors by Callan Faulkner and Seth Williams

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All About This Complete Training Which Teaches Land Investors How To Generate Motivated Seller Leads Through Text Marketing

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Text Marketing 101 for Land Investors by Callan Faulkner and Seth Williams – A Complete Guide to Smart, Scalable Land Lead Generation

The Text Marketing 101 for Land Investors by Callan Faulkner and Seth Williams course is a hands-on, six-part training that teaches real estate investors how to find and convert motivated land sellers using the power of text marketing. With over 2.5 hours of step-by-step video instruction, you’ll learn how to build, launch, and automate your own texting system to generate consistent land deals faster and cheaper than direct mail.

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Why This Course Is Different

Traditional marketing methods like direct mail and cold calling are expensive, slow, and difficult to track. Text Marketing 101 for Land Investors changes the game—showing how you can reach motivated sellers in minutes, build better engagement, and dramatically cut acquisition costs.

Here’s what makes this course stand out:

• Real-World Tested: Built from proven campaigns used by active land investors.

• Industry-Specific: Designed exclusively for land investors, not generic text marketers.

• Step-by-Step Training: Learn how to pull lists, skip trace, launch text campaigns, and manage replies.

• Platform-Based Instruction: Includes real demos using Launch Control, one of the most popular SMS marketing tools for real estate.

• Expert Instruction: Co-taught by Callan Faulkner—the top authority on text marketing for land investing—and Seth Williams, founder of REtipster.com.

• Full Campaign Transparency: Includes message templates, drip automations, and CRM integration walkthroughs.

If you’ve ever wanted to market land deals efficiently and predictably, this course gives you the tools to make it happen.

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What You’ll Learn in Text Marketing 101 for Land Investors

The course is divided into six comprehensive video modules, totaling over 2.5 hours of practical, real-world instruction. You’ll follow Callan and Seth step-by-step through every stage of a live text marketing campaign—from setup to closed deals.

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Part 1: Getting Started With Launch Control

• Introduction to Callan Faulkner and her proven text marketing framework.

• Why Launch Control is ideal for land investors and how to get started fast.

• Choosing a local area code and setting up your first texting workspace.

• Navigating the Launch Control dashboard and understanding how messages flow.

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Part 2: Campaigns, Message Templates & Drip Automations

• Import and organize your skip-traced seller lists.

• Create and manage text message templates that convert.

• Learn drip automation strategies that follow up automatically.

• Understand deliverability metrics and how to stay within text limits.

• Master text spinners, response triggers, and message variations for compliance.

• Learn the text-to-deal ratio that successful investors aim for.

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Part 3: Best Practices, Response Rates, and Avoiding Pitfalls

• Learn to avoid negative keywords and “spam triggers.”

• Maintain compliance with SMS rules to avoid lawsuits and litigators.

• Understand Blacklist Alliance and how to filter out risky phone numbers.

• Discover optimal sending times on weekdays and weekends.

• Write conversational, succinct messages that engage sellers quickly.

• Learn how to follow up, when to call, and when to send offers.

• Find the balance between broad lists for volume and niche lists for precision.

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Part 4: Sending Batch Texts, Managing Replies, and Automation

• Explore a live texting environment and practice batch sending strategies.

• Set up filters for responses: hot leads, cold leads, and follow-ups.

• Automate lead tracking with Zapier integrations to CRMs like FreshSales.

• Learn how to respond quickly, assign lead values, and maintain consistency.

• Understand when to transition from text to phone call or offer.

• Monitor performance metrics like reply rate, delivery rate, and deal closures.

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Part 5: Finding, Hiring, and Training Virtual Assistants (VAs)

• Identify which VA roles fit your business model—acquisitions, CRM management, or follow-up.

• Learn where to find skilled VAs for text-based sales and lead qualification.

• Train your VAs using Callan’s sales-oriented scripts and KPIs.

• Track performance with clear metrics—response time, conversion rates, and deals closed.

• Understand how to compensate and manage your VA team effectively.

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Part 6: CRM Setup and the Full Marketing Sequence

• Learn how to choose and configure a CRM system for text marketing.

• Review CRM options, pricing, and features for land investing.

• Connect Launch Control with your CRM using Zapier automation.

• Follow Callan’s complete marketing sequence—from list pulling to signed contract.

• See how to maintain communication, manage pipelines, and nurture seller relationships.

By the end of this mini-course, you’ll have a fully functional, automated text marketing system tailored for land investing—ready to start generating leads immediately.

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Core Features and Benefits

• Complete 6-Part Video Series: Over 2.5 hours of clear, actionable training.

• Platform Walkthroughs: Step-by-step demos in Launch Control, including campaigns, automations, and compliance.

• Time-Saving Templates: Message examples, text spinners, and follow-up scripts you can use instantly.

• Automation Ready: Learn to integrate with CRMs and Zapier to scale your business.

• Avoid Costly Mistakes: Understand compliance rules and avoid blacklisted numbers or fines.

• Proven by Experts: Taught by two respected industry leaders in real estate investing.

• Lifetime Learning: Revisit lessons anytime for refreshers and process updates.

• Community Support: Connect with other investors who use text marketing successfully.

This course replaces months of trial and error with a tested, repeatable system that delivers results fast.

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Who This Course Is For

The Text Marketing 101 for Land Investors by Callan Faulkner and Seth Williams course is perfect for:

• New and experienced land investors ready to modernize their marketing.

• Real estate entrepreneurs tired of high direct mail costs and slow response rates.

• Investors seeking automation, scalability, and consistent deal flow.

• Virtual assistants or acquisitions managers managing text campaigns.

• Anyone who wants to find and close more land deals through an affordable, data-driven strategy.

If you want to save time, lower your marketing costs, and build a repeatable acquisition machine—this is the course you’ve been waiting for.

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About the Instructors

Callan Faulkner

Callan Faulkner is the founder of REI Optimize, a consulting and training company that helps real estate investors scale to seven figures through automation and marketing systems. A seasoned land investor and text marketing expert, Callan specializes in integrating data, systems, and CRM workflows to generate predictable deal pipelines. She’s recognized as one of the top authorities on text-based lead generation for land acquisitions.

Seth Williams

Seth Williams is the founder of REtipster.com, a leading online community offering real-world advice and tools for real estate investors. With years of experience in land investing, Seth combines education and technology to help investors build scalable, sustainable businesses. Through this partnership with Callan, he provides the perfect balance of strategy and application for anyone ready to master text marketing for land deals.

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Final Thoughts – Start Finding Land Deals Faster With Text Marketing

The Text Marketing 101 for Land Investors course gives you everything you need to modernize your lead generation strategy.
Instead of relying solely on slow, expensive direct mail, you’ll learn how to communicate with sellers instantly, track performance effortlessly, and close more deals—all while saving time and money.

👉 If you’re ready to streamline your marketing, automate your follow-ups, and become a smarter, more efficient land investor—this course is your blueprint for success.