RMBC II 2025 by Stefan Georgi

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AI-Accelerated DTC Copy System — Transform From Copy “Writer” To Copy Thinker With Stefan Georgi’s RMBC II

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RMBC II 2025 by Stefan Georgi – Become a Copy Thinker & Build DTC Funnels That Win

RMBC II 2025 by Stefan Georgi is a complete, modern DTC marketing system that transforms “copywriters” into copy thinkers—strategists who use deep research, platform-specific context, and AI-assisted workflows to produce world-class funnel assets in minutes, not months. From VSLs and advertorials to PDPs, upsells, emails, and ads, you’ll learn a holistic, AI-powered process built for the reality of 2025.

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About the Program

Copywriting (as you knew it) is dead. Copy thinking wins.
The DTC landscape has shifted: platform context rules, AI is table stakes, speed is a moat, and fragmented tactics don’t scale. RMBC II gives you the operating system to thrive—understanding awareness, platforms, and the full customer journey from cold traffic to repeat buyer. You won’t just “write copy.” You’ll architect funnels, brief LLMs like a pro, and ship high-performing assets across Meta, YouTube, Native, Email, PDPs, Upsells, and more.

Built by Stefan Georgi—the operator behind billions in sales—RMBC II distills 15+ years of in-the-trenches wins into a step-by-step system that any growth team can implement.

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Why RMBC II Works in 2025

• Context is King: Native ≠ Meta ≠ YouTube. Messaging, structure, and psychology differ by channel and awareness. RMBC II teaches platform-specific funnel architecture.

• AI as Force Multiplier: Not a gimmick—LLMs are your production partner. You’ll set up Claude projects, prompt frameworks, and unified research docs to generate assets fast without losing strategic control.

• Holistic System: From deep research → mechanisms → briefs → assets → post-purchase—every piece works in harmony to compound results.

• Speed & Scale: Go from idea to world-class output in hours. Test 10 angles this week while competitors perfect one asset.

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Who This Is For

• Copywriters ready to evolve into full-stack copy thinkers.

• DTC founders and media buyers who need production speed + strategic rigor.

• Agencies looking to productize AI-assisted, platform-specific asset creation.

• Teams sick of fragmented tactics and “2020 playbooks” that don’t scale in 2025.

Not for anyone treating AI as a shortcut without strategy. RMBC II pairs thinking with systems—that’s the edge.

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What You’ll Master

• Deep Research that powers every asset (competitors, psychographics, awareness).

• Unique Mechanisms ideation/evaluation using LLMs for truly differentiated offers.

• Brief 2.0—modern briefing that feeds AI the right context for on-brand output.

• Platform-specific VSLs (long, medium, 3–7 min, short; in-feed vs. on-page).

• Advertorials tailored to Meta vs. Native journeys (and how they interlock).

• PDPs/Checkouts—when short wins, when long wins, and how to outline with AI.

• Ads across Meta, YouTube, Google, TikTok, Native—structures that convert now.

• Email Journeys—abandon carts, welcomes, promos, reorders/winbacks at scale.

• Upsells & Post-Purchase—economics, psychology, and infinite generation with Claude.

• Funnel Architecture—the 15 factors that determine the right journey for any offer.

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Inside RMBC II – The Core Modules

Part 1: Foundations & The State of D2C (2025)
The new rules of direct response: platform context, AI leverage, and speed. How today’s funnels actually look—and why “static ad → VSL → sale” is mostly dead.

Part 2: Deep Research
Product/market awareness, competitor mining, psychographic drivers, ingredient studies (when relevant), and the Unified Research Document you’ll feed to LLMs.

Part 3: Unique Mechanisms (UMs)
UM ideation, evaluation, and expansion inside Claude projects—so your offer stands out beyond “better/cheaper/faster.”

Part 4: VSL Copy I (Structures & Elements)
Breakdowns of long/medium/short VSLs, financial examples, hooks, ADHD hook ads, and in-feed vs. on-page differences.

Part 5: Brief 2.0
From “old brief” to Brief 2.0 Generator—modern briefing that yields better AI output and faster team alignment.

Part 6: VSL Copy II (Production Recipes)
Set up Claude project recipes for long, medium, 3–7 min, and short VSLs. Live creation walkthroughs.

Part 7: Mid-Course Recap
Tie it all together—how research, UMs, Brief 2.0, and VSLs combine into a replicable machine.

Part 8: Advertorials
Purposes, structures, and Meta vs. Native journeys. Claude setups for infinite advertorials across formats and platforms.

Part 9: PDPs (Landing Pages)
When a PDP is a long sales letter vs. when it’s minimal. Dozens of breakdowns, plus AI-driven outlines from winning structures.

Part 10: Checkouts
Short vs. long checkouts, common conversion elements, and optimization opportunities.

Part 11: Ads
Meta, Native, Google, TikTok, YouTube—current best-performing styles from top operators (SPG’s network). AI processes for rapid ad iteration at scale.

Part 12: The 15 Funnel Factors
A unique decision framework that maps product, economics, awareness, channel, and constraints → to the optimal funnel structure. (Nobody else teaches this.)

Section II – From B to C (and D, E, F): The Post-Purchase Journey

Part 13: Upsells
Strategy, psychology, and economics. Multiple walkthroughs (cleaning product, bars, supplements, biz opp, info). Claude setups for endless upsell creation.

Part 14: Email Marketing Journeys
Abandon carts, welcomes (supps, high-ticket, courses), promotions (3-day, 5-day, 24-hour), reorders/winbacks—all templated with Claude project setups.

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The Transformation You’ll Experience

• Speed: First-draft VSL in a day; final in ≤5. Generate 20–40 ads/day, entire email sequences in minutes, and multiple advertorials/PDPs per day.

• Strategy: Think across platforms and journeys. Pick the right funnel every time.

• Leverage: Use AI for production while you own positioning, structure, and context.

• Confidence: No blank pages—just repeatable processes for any asset on demand.

• Results: Higher conversion rates from context-matched messaging and structure.

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Expert Bonus Trainings (Included & Expanding in 2025)

• CRO Mastery (4080 Marketing): Advanced optimization that compounds wins.

• eComm & Amazon (Eddie Maalouf): Scaling strategies beyond your own store.

• Funnel Economics Deep Dive: Model LTV, CAC, and offer structure for profit.

• High-Ticket Webinar Mastery (Dylan Vanas): Modern webinar frameworks that convert.

• State of VSLs in 2025 (Patrick Stiles, Vidalytics): Benchmarks on hook rates, length, watch time, conversion—what’s working now.

Stefan is also committing to ongoing updates for a full year post-launch as LLMs and platforms evolve.

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About Stefan Georgi

15+ years, billions in sales, and a track record that spans top ClickBank offers, $100MM-in-a-year DR companies, exits in SaaS and call centers, and a telemedicine brand running at a $50MM+ 2025 pace. Stefan helped popularize the Unique Mechanism, drove early AI adoption in copy, and—crucially—operates in the trenches daily, shipping the very assets he teaches.

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Final Thoughts – Upgrade From Copywriter to Copy Thinker

RMBC II 2025 by Stefan Georgi is the definitive DTC marketing system for the AI era. You’ll master deep research, platform-specific funnel architecture, and AI-assisted production to ship better assets faster—across the entire journey from cold traffic to post-purchase.

👉 Join now and take the first step toward mastering AI-powered copy thinking and generating world-class DTC funnel assets at record speed.