Product Marketing Certified: Core By Product Marketing Alliance

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Product Marketing Certified: Core By Product Marketing Alliance – Learn Product Marketing From the Ground Up With the Industry Standard Certification

Are you looking to break into product marketing or sharpen your skills to compete at the highest level? The Product Marketing Certified: Core (PMMC® Core) is the global industry standard trusted by the world’s biggest brands. Whether you’re B2B, B2C, SaaS, or physical products, this comprehensive certification arms you with everything you need to become the voice of the customer and the driving force behind successful go-to-market strategies.

With 11 modules, 101 chapters, 128 exam questions, 19+ hours of content, live workshops, and optional coursework, PMMC® Core is more than a course—it’s the catalyst for your personal and professional growth.

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Why This Program Is Different

Unlike other programs that cover fragments of product marketing, PMMC® Core gives you the complete end-to-end toolkit:

• ✅ Comprehensive Curriculum – From research to go-to-market to optimization, nothing is left out.

• ✅ Trusted Globally – Built with input from PMMs at Salesforce, HubSpot, Google, Adobe, and more.

• ✅ Interactive Learning – Weekly live workshops, fireside chats, and optional coursework reinforce your knowledge.

• ✅ Self-Paced & Flexible – Learn when you want, at your own speed.

• ✅ Career-Boosting Certification – Employers increasingly list PMMC certification as a job requirement.

With exclusive bonus content featuring experts from HubSpot, SurveyMonkey, Adobe, and April Dunford on positioning and messaging, this is hands down the most relevant, up-to-date, and practical certification in product marketing today.

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What You’ll Learn: Course Curriculum

Module 1: Welcome

• Orientation, course pack, PMA’s framework, and product lifecycle fundamentals.

Module 2: Research

• B2B vs B2C research methods, win/loss interviews, competitor intel, hypothesis validation.

Module 3: Pricing

• Cost-plus, competitor-based, value-based, dynamic pricing, conjoint analysis.

Module 4: Objectives & Key Results (OKRs)

• Goal-setting frameworks for go-to-market, sales enablement, adoption, and lead generation.

Module 5: Personas

• Buyer vs user personas, Jobs-to-be-Done framework, and Ideal Customer Profiles.

Module 6: Positioning & Messaging

• Fundamentals of positioning, storytelling frameworks, narrative design, and templates.

Module 7: Go-to-Market (GTM)

• GTM strategy, channel selection, beta testing, launch timing, and communication.

Module 8: Communication & Collaboration

• Best practices for working with sales, product, and marketing teams; cross-functional leadership.

Module 9: Sales Enablement

• Creating playbooks, measuring enablement, platforms, and buy-in strategies.

Module 10: Onboarding

• Frameworks, best practices, retention tactics, and case studies.

Module 11: Analysis & Optimization

• Fundamentals of analysis, A/B testing, cohort analysis, optimization strategies.

Plus: Fireside chats, bonus guest videos, weekly workshops, 20+ templates, and a comprehensive resource library.

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Core Features & Benefits

By completing Product Marketing Certified: Core, you will:

• 🎯 Master Cross-Functional Product Marketing – Gain skills across research, pricing, positioning, sales enablement, and beyond.

• 💼 Boost Your Career – Stand out in job applications and open doors to senior PMM roles.

• 📊 Drive Business Results – Confidently launch, market, and sustain products to hit KPIs and OKRs.

• 🌍 Join the World’s Largest PMM Community – Get lifetime access to peers, experts, and support.

• 🛠 Use Proven Tools – Implement ready-to-go templates, frameworks, and case studies immediately.

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Who This Course Is For

This certification is ideal if you are:

• ✔️ An aspiring PMM seeking entry into product marketing.

• ✔️ A junior PMM looking to formalize skills with a globally recognized certification.

• ✔️ A mid-level marketer transitioning into product marketing roles.

• ✔️ A seasoned PMM updating your knowledge with the most current frameworks.

• ✔️ A B2B or B2C marketer who wants to master customer research, personas, and positioning.

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About Product Marketing Alliance (PMA)

The Product Marketing Alliance is the world’s largest community of product marketing professionals, home to 100,000+ members globally. PMA creates certification programs, workshops, and resources vetted by top-tier practitioners at leading companies like Google, Salesforce, Adobe, and HubSpot. PMMC® Core is their flagship certification, recognized as the gold standard in product marketing education.

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Final Thoughts

The Product Marketing Certified: Core by PMA is more than a course—it’s your ticket to becoming a confident, effective, and highly employable product marketing professional. Whether you’re looking to transition into product marketing or accelerate your career, PMMC® Core equips you with the knowledge, skills, and community support to thrive.

👉 Enroll today and earn the certification trusted by the biggest brands in the world.