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Master of Online Persuasion & Experience Design By Bart Schutz – Behavioral Science Meets Digital Strategy
Learn to design persuasive digital experiences using psychology, behavioral science, and practical frameworks.
The Master of Online Persuasion & Experience Design by Bart Schutz is a comprehensive program that combines all courses from The Wheel of Persuasion. It is designed to help you understand the conscious and unconscious drivers of human decision-making and apply that knowledge to create powerful digital user experiences.
This is not just about conversion hacks—it’s about building evidence-based, ethical, and highly persuasive experiences that boost sales, engagement, retention, and customer satisfaction.
Why This Program Is Different
Unlike standard UX or marketing training, this course dives deep into behavioral psychology and its real-world application in digital design:
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✅ 30+ behavioral frameworks & models for practical application.
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✅ 130+ psychological tactics that can be instantly implemented.
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✅ A/B test case studies showing tactics in action.
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✅ Focus on both conscious and unconscious decision-making.
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✅ Ethical compass integration to guide persuasion strategies responsibly.
You’ll not only learn what works—you’ll understand why it works and how to avoid counterproductive or manipulative approaches.
What You’ll Learn
Consciousness & Ratio (2 hrs)
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How rational processes influence behavior.
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Designing for awareness and deliberate decision-making.
Unconsciousness & Emotions (2.5 hrs)
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How hidden emotions drive user actions.
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Tactics for designing emotional triggers without users noticing.
Attention & Perception (1.75 hrs)
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Stand out and control perception.
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Learn how to guide user focus effectively.
Needs & Motivation (3 hrs)
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Design experiences that make people intrinsically motivated to buy.
Self, Social & Situation (2.5 hrs)
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Harness social influence, context, and identity to boost persuasiveness.
Value & Price Perception (4.2 hrs)
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Techniques to boost perceived value and reduce pain of paying.
Memory & Learning (2.5 hrs)
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Shape habits, build loyalty, and design lasting experiences.
Skills You’ll Gain
By completing this program, you’ll be able to:
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Direct attention and perception to key messages.
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Motivate users intrinsically to take action.
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Apply 92+ psychological tactics across campaigns, ads, landing pages, and products.
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Predict when tactics will work—and prevent backfiring.
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Justify design choices with scientific evidence.
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Optimize user journeys, digital strategies, and product innovation.
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Boost the success rate of A/B testing with behavioral science insights.
Who This Is For
This course is ideal for:
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Digital marketers looking to improve conversion and retention.
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UX/UI designers who want to ground their work in behavioral science.
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Product managers seeking to innovate with persuasive design.
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Growth specialists who want to scale strategies responsibly.
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Entrepreneurs & business owners aiming to create standout customer experiences.
About Bart Schutz – The Wheel of Persuasion
Bart Schutz is a behavioral scientist and co-founder of The Wheel of Persuasion. With decades of experience applying behavioral science to digital business, he’s widely known for bridging the gap between academic research and practical application.
Through his methods, hundreds of companies have improved conversions, customer journeys, and brand experiences while staying aligned with ethical persuasion practices.
Final Thoughts
The Master of Online Persuasion & Experience Design By Bart Schutz gives you a complete behavioral science toolkit to transform how you build and optimize digital products, ads, and user experiences.
👉 If you want to move beyond guesswork and create scientifically backed, persuasive, and ethical digital experiences, this course is your ultimate resource.
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