Ecommerce Marketing Mastery by Digital Marketer

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Ecommerce Marketing Mastery by Digital Marketer – All About This Step-By-Step Certification Training Program

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Ecommerce Marketing Mastery by Digital Marketer – Become a Certified E-Commerce Marketing Master

Ecommerce Marketing Mastery by Digital Marketer is the industry’s most comprehensive e-commerce marketing certification for modern marketers and store owners. This program gives you a proven process — not random tactics — to turn products into profit, browsers into buyers, and first-time purchasers into lifelong customers. Built around the E-Commerce “Tree of Life” framework, you’ll learn how to grow a stable, scalable, and sustainable e-commerce business that thrives in any market condition.

Why This Course Is Different

Forget the hype about “winning products” or the latest app. The Ecommerce Marketing Mastery certification cuts through the noise and focuses on what truly drives long-term success: a winning process. Developed by 8-figure e-commerce experts and Shopify agency partners, this course provides the same methodology used by top online brands to build six- and seven-figure stores — without the burnout, confusion, or wasted ad spend.

• 🌳 The Proven “Tree of Life” Process: Learn the 4 key pillars that build stable, scalable e-commerce stores.

• 📈 Execution over Theory: Action-oriented steps, templates, and frameworks that get real results.

• 💡 Simplified Approach: Focus on mastering the fundamentals — offer, store, email, and traffic.

• 🧰 Ready-to-Use Assets: Templates, checklists, swipe files, and audits to apply instantly.

• 🧠 Taught by Industry Experts: Lessons from Shopify Partners, Klaviyo Masters, and elite coaches.

What’s Inside Ecommerce Marketing Mastery

This certification program is divided into 6 core modules, with over 40 lessons, handouts, and real-world tools to help you implement fast and scale smart.

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Module 1 – Core Concepts: The Ecommerce Tree of Life

• Understand why 95% of stores fail — and how to avoid it.

• Learn the E-commerce Tree of Life framework: Roots, Base, Trunk, and Branches.

• Validate your product-market fit using data-driven proof of concept.

• Build strategic foundations for long-term growth, not short-term wins.

• Master the Customer Value Journey for Ecommerce — the roadmap from awareness to advocacy.

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Module 2 – Avatar and Offer Creation

• Define your Customer Avatar with precision.

• Discover the 4 Key E-commerce Attributes that drive conversions.

• Study 26 examples of transactional offers to inspire your product strategy.

• Build an irresistible Offer Stack that differentiates your brand and increases AOV.

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Module 3 – Online Store Optimization

• Create high-converting homepages, menus, and product pages.

• Master visual hierarchy, content structure, and product organization.

• Learn product photography principles that sell without saying a word.

• Apply the 11-Point Product Page Audit to maximize conversions and revenue.

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Module 4 – Sales Channels: Email Marketing & Paid Advertising

• Build foundational email flows (welcome, abandon cart, post-purchase).

• Create campaign calendars that drive repeat purchases.

• Learn Facebook and Meta Ad fundamentals: copywriting, creative testing, and targeting.

• Understand ad anatomy and audience segmentation to scale campaigns responsibly.

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Module 5 – Building a Social Store

• Expand your reach through Meta, Instagram, and social shops.

• Learn to integrate UGC (User-Generated Content) and affiliate systems.

• Understand social selling KPIs and how to measure ROI.

• Prepare your store for the Metaverse and next-gen retail experiences.

• Case Study: ClearStem — real results from modern social commerce.

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Module 6 – Implementation & Certification

• Apply what you’ve learned using pre-built templates and worksheets:

  • 11-Point Product Page Audit

  • Create Your Hooks Worksheet

  • Facebook Ad Worksheet

  • Growth Scorecard Template

• Test your knowledge with quizzes and complete your official certification.

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What You’ll Learn

By completing this course, you’ll be able to:

• Apply the E-commerce Tree of Life process to grow a 6- or 7-figure store.

• Create offers, branding, and positioning that attract your ideal customers.

• Build a high-converting online store and email marketing ecosystem.

• Scale profitably using paid ads and sustainable social channels.

• Eliminate guesswork with proven templates, audits, and checklists.

• Confidently plan, execute, and measure marketing campaigns that work.

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Core Features / Benefits

• ✅ 6 core modules with 40 in-depth video lessons.

• ✅ 11 downloadable handouts and implementation tools.

• ✅ 4 bonuses to accelerate growth and retention.

• ✅ Step-by-step templates for ads, product pages, and email campaigns.

• ✅ Practical certification focused on action and measurable results.

• ✅ Taught by industry leaders with real 7- and 8-figure experience.

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Bonuses Courses Included ( because it’s not shown in the content proof, when you purchase this course please remind us to send them to you)

1. Build Your Winning Product Page – A ready-to-apply framework for page design and copy.

2. Foolproof Giveaway Promotion – Launch viral promotions in 10 days or less.

3. Email Promo Jumpstart Pack – Ready-to-send campaigns for immediate sales boosts.

4. Refund Reducer Email Playbook – 5-part system to retain revenue and improve customer satisfaction.

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Who This Is For

This course is perfect for:

• E-commerce store owners struggling to scale beyond startup growth.

• Marketers and entrepreneurs who want a complete, proven process.

• Agencies and freelancers offering e-commerce services to clients.

• Anyone seeking certification and credibility as a professional E-commerce marketer.

If you’re ready to replace trial and error with a reliable, scalable system, this course will transform the way you market, sell, and scale online.

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About the Instructors

Lauren Petrullo

Founder of Mongoose Media and Asian Beauty Essentials, former Innovation Producer at The Walt Disney Company, Lauren specializes in PPC, content, and social media strategy. She’s a Meta and Google Ads expert known for turning awareness into conversions.

Scott Cunningham

Founder of Social Lite and Merchant Mastery, Scott is a Shopify Partner and Klaviyo Master who has helped hundreds of brands scale past 7- and 8-figures. He’s taught e-commerce strategies on major stages including Shopify Compass, Klaviyo Bootcamp, and Traffic & Conversion Summit.

Simon Trafford

Co-Founder of Merchant Mastery and Managing Director of Social Lite Communications, Simon has scaled global Shopify stores through Facebook Ads, Google Ads, and CRO. He now coaches hundreds of entrepreneurs to grow sustainable, customer-centric brands.

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Final Thoughts

Ecommerce Marketing Mastery by Digital Marketer is your blueprint to becoming a certified e-commerce marketing expert. You’ll learn a proven process to create a profitable, scalable online store — one built on fundamentals, not fads.

👉 Whether you’re new to e-commerce or ready to take your brand to the next level, this certification gives you the confidence, clarity, and framework to win in today’s digital marketplace.