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Discovery Sessions that Convert into Paying Clients by Joeel Rivera & Natalie Rivera – All About This Business & Management Course
Discovery Sessions that Convert into Paying Clients by Joeel Rivera & Natalie Rivera
Every coach knows the challenge: How do I get more clients?
The truth is, no matter how powerful your coaching skills are, enrolling new clients can feel overwhelming if you don’t have a proven system. The good news? You don’t have to be “salesy” to grow your coaching business. The Discovery Sessions that Convert into Paying Clients by Joeel Rivera & Natalie Rivera course teaches you how to create free coaching sessions that deliver value, build trust, and naturally guide clients into saying “yes” to your paid programs.
With a proven structure, ready-made scripts, and ethical enrollment strategies, this course empowers you to grow your client base without awkward selling.
Why Discovery Sessions Work
Free coaching sessions—often called discovery sessions—are the single most effective method for enrolling new clients. Why?
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They serve, not sell. You provide real value upfront, giving clients a taste of the transformation you offer.
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They build trust. Prospects get to experience your coaching style and see results immediately.
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They create clarity. A structured session helps clients identify their goals, problems, and the benefits of coaching.
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They gently transition. Instead of pushing, you guide clients to naturally explore your paid programs.
This isn’t manipulation—it’s about giving clients the clarity they crave and showing them how you can help.
What You’ll Learn in This Course
This course walks you step by step through the entire discovery session process.
1. Design a Compelling Free Session Offer
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Craft irresistible invitations that attract the right clients.
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Name your offer and clearly define the outcomes.
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Create email, website, and social media scripts that highlight benefits.
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Pre-qualify your leads so you don’t waste time with the wrong audience.
2. Structure Your Coaching Session
You’ll receive a proven framework that ensures every free session delivers results.
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Step 1: Develop Rapport and Set Expectations – Make clients feel comfortable.
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Step 2: Determine Goals and Problems – Help clients articulate what they truly want.
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Step 3: Explain the Benefits of Coaching – Connect their needs with your solutions.
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Step 4: Offer Results – Use coaching tools to deliver immediate wins.
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Step 5: Establish Commitment – Future pace the client so they see the value of ongoing work.
3. Make Your Offer Without Fear
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Transition smoothly from serving to offering.
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Use a complete script so you always know what to say.
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Handle objections with confidence.
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Learn what to do when clients say “yes” or “no.”
4. Market Your Coaching
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Promote your free session with proven marketing strategies.
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Use email templates, social media posts, and referral systems.
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Position yourself as a confident, service-oriented coach.
Course Curriculum at a Glance
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Introduction: Foundation, mindset, and approach.
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Methods for Offering Free Sessions: Different ways to structure offers.
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The Importance of Serving, Not Selling: Shifting your mindset from fear to service.
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Pre-Qualifying Clients: Save time and attract only the right people.
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Designing Offers: Naming, outcomes, and enrollment.
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Structuring Sessions: Rapport, goals, results, and commitment.
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Making the Offer: Transition scripts, overcoming objections.
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Marketing: Promotion strategies to fill your free sessions.
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Conclusion: Next steps, motivation, and scaling your business.
Why Coaches Need This Training
If you’ve ever struggled to land clients, chances are you’re missing one of these:
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A clear structure for your sessions.
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Confidence in making your offer.
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Marketing strategies to attract prospects.
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Scripts to avoid fumbling through conversations.
This course solves all of those problems in one place.
Meet Your Instructors – Joeel & Natalie Rivera
Joeel and Natalie Rivera are pioneers in the coaching industry and co-founders of Transformation Academy, one of the largest life coach training platforms with nearly one million students across 200 countries.
With backgrounds in psychology, sociology, and education, they bring a unique blend of science and passion to their teaching. Their mission is to empower coaches and entrepreneurs to master their mindset, monetize their passion, and live life on their terms.
They’ve distilled their decades of experience into this course, giving you practical, ethical, and actionable methods to grow your coaching business.
Who This Course Is For
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New coaches who want a client enrollment system that doesn’t feel forced.
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Experienced coaches who want to refine their marketing and sales process.
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Service professionals (therapists, consultants, healers) seeking to expand into coaching.
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Anyone uncomfortable with selling but ready to attract clients authentically.
Benefits of Taking This Course
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Confidence in Enrollment: Know exactly what to say in every discovery session.
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Attract Quality Leads: Stop wasting time with people who aren’t serious.
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Serve First: Build trust by offering genuine value before pitching.
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Ethical Marketing: Promote your coaching without gimmicks.
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Sustainable Growth: Create a client pipeline that keeps your business thriving.
Final Thoughts – Grow Your Coaching Business with Confidence
Selling doesn’t have to feel awkward or pushy. With Discovery Sessions that Convert into Paying Clients by Joeel & Natalie Rivera, you’ll learn how to serve, provide value, and naturally attract clients who are eager to work with you.
By the end of this course, you’ll:
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Have a proven discovery session structure.
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Use scripts and templates to invite and enroll clients.
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Confidently transition from free sessions to paid coaching.
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Grow your client base authentically and sustainably.
👉 If you want to grow your coaching business without ever feeling “salesy,” this course gives you the blueprint.
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