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Practical Digital Marketing Blueprint for Massage Therapists — Learn How To Confidently Promote Your Massage Therapy Practice Online With Joe Yoon
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Digital Marketing for Massage Therapists (Formerly 6-Figure MT) by Joe Yoon – Build a Thriving Massage Business Online
The Digital Marketing for Massage Therapists by Joe Yoon is a step-by-step program designed to help massage therapists grow their practice online, attract higher-paying clients, and raise their professional visibility. Created by a working therapist and founder of JoeTherapy, this course gives you the exact strategies Joe used to turn his massage practice into a six-figure business through smart, ethical marketing.
About the Course
Learn How to Market Your Massage Practice with Confidence
Marketing can feel overwhelming for most massage therapists — but it doesn’t have to be. In this course, Joe Yoon, a licensed massage therapist and founder of JoeTherapy, breaks down digital marketing into a clear, approachable system built specifically for the wellness industry.
Whether you’re just starting or want to take your practice to six figures, this course helps you build trust online, attract better clients, and increase your rates — without feeling pushy or salesy.
“I built this program because massage therapists deserve to make a great living doing what they love.” — Joe Yoon
Who This Course Is For
This program is for massage therapists who want to:
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🧘 Build a steady stream of clients using online marketing.
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💰 Raise rates ethically while improving perceived value.
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💻 Grow their brand on social media with professional credibility.
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📅 Transition from word-of-mouth to digital trust and authority.
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🚀 Scale their practice with clarity and confidence.
If you’ve ever felt unsure how to market yourself or your services online, this course gives you the tools, structure, and mindset to succeed.
What’s Inside the Course
The course is divided into 4 powerful modules designed to take you from invisible to in-demand, along with bonus tutorials for mastering content and social media.
Module 1: Picking Your Specialty
Find your niche and stand out in your market.
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Discover the Japanese-inspired method Joe uses to identify a high-demand specialty unique to your area.
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Learn what 6-figure therapists do differently to dominate local markets.
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Avoid the “short-term strategy trap” that stalls client growth.
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Use Joe’s 15-minute clarity exercise to identify your ideal niche with confidence.
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Master the proven system for creating a “constant stream” of quality clients.
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Understand why raising your rates isn’t greedy — it’s smart, ethical, and necessary.
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Learn how to position yourself as premium, so clients happily pay more and refer others.
By the end of this module, you’ll know exactly what sets you apart — and how to market that difference effectively.
Module 2: Creating Trust
Trust is the foundation of every thriving massage business.
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Learn five powerful techniques to gain trust before clients even meet you.
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Master the three trust factors your website needs to generate “no hesitation” bookings.
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Apply psychological shortcuts that build instant credibility and comfort online.
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Learn how to transition from referrals to organic online clients using reputation-building content.
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Discover the #1 trust-building mistake massage therapists make (and how to fix it).
Joe walks you through practical, real-world examples of websites and content that inspire confidence — and help clients book without hesitation.
Module 3: Nailing Your Messaging
Craft a message that converts browsers into bookings.
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Use Joe’s 5-second clarity test to make your website and content instantly understandable.
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Learn the exact headline formula that tells prospects what they need to hear first.
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Avoid confusing your visitors with the wrong imagery or slogans.
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Discover why “clever” branding often fails — and what simple, direct messaging works instead.
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Master Joe’s 1–2 punch messaging strategy that separates you from competitors.
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Follow a clear framework for what to say and where to say it on your website.
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Identify the three essential elements every client-attracting site must have.
This module helps you move from uncertainty and guesswork to crystal-clear communication that sells your value authentically.
Module 4: Marketing
Learn how to confidently promote yourself online without needing a huge audience.
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Use your social media presence as a “modern resume” to impress and attract clients.
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Learn the difference between posting for engagement vs. posting for business growth.
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Follow Joe’s 4-step process to start marketing online — even without a website.
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Avoid critical mistakes that can hurt your reputation and cost you clients.
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Learn why you don’t need thousands of followers to build a thriving practice.
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Use storytelling and visuals to connect emotionally with your audience.
Joe shows you the exact digital marketing playbook that helped him grow his following and client base — including Instagram and content strategy tutorials in the bonus section.
Bonus: Social Media Content Tutorials
Go behind the scenes with Joe’s proven social media framework for massage therapists.
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How to create posts that educate, engage, and convert.
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The right balance between personal and professional content.
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Best practices for Instagram, TikTok, and Facebook visibility.
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Joe’s method for turning likes into bookings using authentic connection.
These tutorials simplify content creation so you can grow online without spending hours posting every day.
Key Benefits of Joining
✅ Clarity & Confidence – Know exactly how to position yourself and your practice online.
✅ Proven Marketing Framework – Follow Joe’s 4-module system based on real results.
✅ Client Attraction Strategies – Learn how to fill your schedule with high-quality, loyal clients.
✅ Raise Your Value – Master the mindset and strategies for increasing rates ethically.
✅ Step-by-Step Simplicity – No tech overwhelm, no jargon, just clear action steps that work.
By the end, you’ll have a complete digital marketing plan tailored to your massage therapy business — ready to attract clients and grow your income sustainably.
Meet Your Instructor – Joe Yoon
Joe Yoon is a licensed massage therapist, author, and content creator with millions of followers worldwide. As the founder of JoeTherapy, Joe has built a thriving business by combining expert bodywork with modern marketing.
He’s been featured in Men’s Health, The New York Times, and NBC, and is the author of Better Stretching.
Drawing from his own experience building a six-figure massage practice, Joe created this course to teach therapists how to market authentically and effectively — without needing to become full-time marketers.
“You don’t need to shout to be seen. You just need the right message for the right audience.” — Joe Yoon
Who This Course Is For
This program is ideal for:
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💆♂️ Massage therapists who want to grow their practice online.
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💻 Wellness entrepreneurs who need help with branding, messaging, and marketing.
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📈 Therapists ready to raise their rates and attract premium clients.
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🧠 Practitioners tired of relying solely on referrals and ready to build digital credibility.
If you want to feel confident marketing your practice and creating consistent client flow, this course is your roadmap.
What You’ll Walk Away With
✅ A defined specialty and marketing niche.
✅ A client-attracting website and social media strategy.
✅ Messaging that resonates with your ideal audience.
✅ Proven methods for building trust and credibility online.
✅ A repeatable digital marketing system built for therapists, not marketers.
By the end, you’ll know how to promote your services confidently, grow your online presence, and run a massage practice that truly supports your lifestyle.
Final Thoughts – Grow Your Practice the Smart Way
The Digital Marketing for Massage Therapists (Formerly 6-Figure MT) by Joe Yoon gives massage professionals a complete framework to market themselves online, attract loyal clients, and raise their income — all without losing the heart of their work.
👉 Join today and start building the thriving massage therapy business you deserve.
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