Creative Strategy Mastery by Foxwell Digital

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All About This Complete 2-Hour Intensive Course Designed To Transform Ad Buyers And Creative Strategists Into Expert-Level Professionals

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Creative Strategy Mastery by Foxwell Digital – Master the Art of High-Converting Ad Creative

Creative Strategy Mastery by Foxwell Digital is a complete 2-hour course designed for ad buyers, creative strategists, and marketers who want to master ad creative strategy from research to reporting. Learn how to analyze, iterate, and develop winning ad creatives, source and manage creators, write UGC briefs, and execute campaigns that convert — all from industry experts at Foxwell Digital.

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About the Course

Whether you’re a media buyer, creative strategist, or aspiring creator, your ability to produce strong ad creative directly determines your success in eCommerce advertising.

In Creative Strategy Mastery, Foxwell Digital brings you a practical, high-impact course that takes you from beginner to expert in just two hours — combining strategy, data, psychology, and execution.

You’ll learn how to research winning ad angles, analyze creative performance, write briefs and scripts, optimize UGC, and present creative strategies that scale.

This is not theory — it’s the hands-on framework used by Foxwell Digital’s top-performing creative strategists and client brands.

“Great creative strategy isn’t about guessing — it’s about knowing what works, why it works, and how to make it work again.”
— Foxwell Digital Team

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Meet Your Instructors

Courtney Fritts – Lead Ad Buyer & Creative Strategist, Foxwell Digital

Courtney is Foxwell Digital’s lead ad buyer and creative strategist, managing the Foxwell Founders Membership and serving as a fractional CMO at Axiom Marketing Solutions. With a master’s in Digital Marketing and ad-buying experience since 2017, Courtney bridges creative vision with performance data to craft strategies that drive conversions.

Mariah Lukashewich – UGC Creator & Creative Matchmaker

Mariah is a professional UGC creator and the Creator Matchmaker within the Foxwell Founders Membership. She’s performed creative audits and campaign analysis across multiple industries, specializing in scriptwriting, UGC production, and ad optimization for Meta and TikTok Ads.

Together, Courtney and Mariah guide you through every stage of creative strategy — from ideation to execution — in clear, actionable lessons.

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Course Overview

This comprehensive 2-hour course covers everything you need to know about creative strategy in eCommerce ads.

Introduction (9 mins)

Get an overview of what creative strategy truly means in digital advertising — and how the most successful brands approach their creative process for consistent growth.

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Part 1: Research (12 mins)

Learn how to dig deep into consumer insights, competitor creatives, and market behavior to uncover the “golden nuggets” that power winning ad ideas.

• How to perform a creative audit.

• Analyzing top performers with the Foreplay Board.

• Using trend research tools to identify emerging opportunities.

Includes:
✔ Foreplay Board with Golden Nugget Review Examples.

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Part 2: Analysis (32 mins)

Learn how to assess creative performance, find patterns in data, and translate metrics into actionable creative strategy.

• Understand creative KPIs (thumb-stop rate, hook rate, hold rate, CTR).

• Perform a detailed creative analysis report.

• Identify what to iterate, replace, or kill.

• Use motion analysis to optimize ad pacing and flow.

Includes:
✔ Creative Strategy Reporting – Motion Module (10 mins).

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Part 3: Optimizing (43 mins)

Discover how to take past creatives and make them better.

• Iteration frameworks: small tweaks that make big differences.

• Hook testing and thumbnail optimization.

• Rewriting scripts and briefs to improve clarity and engagement.

• Using modular content for scalable testing.

By the end, you’ll know exactly how to refine top-performing ads into evergreen winners.

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Part 4: Presenting a Creative Strategy (2 mins)

Learn how to clearly and confidently present creative strategies to internal teams, clients, or leadership.

• How to communicate creative direction visually.

• Best practices for summarizing creative learnings and opportunities.

• Creating client-ready presentations that sell your strategy.

Includes:
✔ Brand Audit Canva Presentation Template.

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Part 5: Strategies, Themes & Formats That Convert (7 mins)

Study the ad formats and creative frameworks that consistently drive conversions across Meta and TikTok.

• Problem/Solution Ads

• How-To Ads

• Listicle Ads

• Review/Testimonial Ads

• Myth vs. Truth Ads

• Comparison Ads

• Comment Response Ads

• Green Screen Ads

• POV (Point of View) Ads

Each format is broken down with real-world examples to show what works and why.

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Part 6: Copywriting (12 mins)

Strong creative needs strong copy. Learn how to write scroll-stopping hooks, persuasive captions, and calls-to-action that move viewers to buy.

• Frameworks for writing short-form ad copy.

• Emotional vs. logical appeals in ads.

• Matching tone and structure to the creative format.

• Common copywriting pitfalls to avoid.

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Part 7: Sourcing Creators (10 mins)

Learn how to find, brief, and manage UGC creators who can produce authentic, conversion-driven content.

• How to identify the right creators for your brand.

• Reaching out, negotiating, and maintaining long-term relationships.

• Writing creator briefs and scripts that align with your strategy.

Includes:
✔ Creator Brief Template
✔ Creator Script Template
✔ Creator Reach-Out/Sourcing Template

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Additional Resources & Templates

Get access to Foxwell Digital’s exclusive resources to accelerate your creative workflow:

• Creative Benchmarks: Understand key performance baselines for Meta & TikTok Ads.

• Video Scripting & Ideation Template: Streamline your creative brainstorming process.

• Brand Audit Presentation Template: Visualize data and insights for internal or client reporting.

• Creator Management Templates: For outreach, briefing, and deliverable tracking.

Everything you need to build a repeatable, data-driven creative system that scales across platforms.

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Key Skills You’ll Master

✅ Perform in-depth creative research and analysis.
✅ Identify winning ad patterns and creative frameworks.
✅ Write and structure briefs and scripts for top-performing ads.
✅ Optimize creatives using motion and data insights.
✅ Source and collaborate with UGC creators effectively.
✅ Communicate creative findings through reports and presentations.

By the end of this course, you’ll know exactly how to craft, test, and optimize ad creative that drives performance and revenue.

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Who This Course Is For

• Creative Strategists & Media Buyers: Looking to level up their creative approach.

• UGC Creators & Video Editors: Wanting to understand what makes content perform.

• Agencies & Brand Teams: Seeking to systemize their creative testing process.

• Aspiring Marketers: Interested in learning the foundations of creative strategy.

If you touch any part of the ad creative process — this course is for you.

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Why You’ll Love It

• Comprehensive yet concise: Learn everything in just two hours.

• Action-based: Apply what you learn immediately using templates.

• Real examples: Study proven ad formats and frameworks that convert.

• Led by experts: Get insights directly from industry leaders.

You’ll leave with a complete creative strategy playbook — ready to apply in your next campaign.

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Final Thoughts – Master the Creative Process

Creative strategy is the backbone of every successful ad campaign. With Creative Strategy Mastery by Foxwell Digital, you’ll gain the mindset, tools, and tactical knowledge to turn data into creative ideas that drive real growth.

👉 Enroll now and master the full creative cycle — from research to reporting — so you can create ads that convert, scale, and stand out.