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60 Tips for Logo Design by Gal Shir – The Complete Guide to Creating Logos That Sell
60 Tips for Logo Design by Gal Shir is a practical, no-fluff e-book that teaches you how to create logos that win clients and stand the test of time.
From the first sketch to the final presentation, this guide walks you through the entire creative process — so you can design logos that not only look beautiful but also build real brand value.
Why This Book Is Different
Most logo design resources focus on inspiration or trends — not on process.
60 Tips for Logo Design bridges that gap by offering actionable, real-world design wisdom from one of the industry’s most respected creatives, Gal Shir.
This isn’t a theory-heavy design manual.
It’s a hands-on guide filled with tested techniques, creative exercises, and professional insights designed to help you think like a brand designer — not just a logo artist.
Here’s why this e-book stands out:
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100% Practical: 60 actionable tips you can apply immediately to your next logo project.
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Step-by-Step Structure: Organized into 8 clear chapters that mirror the real design workflow.
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For All Levels: Whether you’re a beginner or an experienced designer, you’ll find principles that elevate your craft.
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Client-Focused Design: Learn how to design logos that sell — not just look good.
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Creative Mindset: Discover how to align concept, emotion, and strategy to build timeless visual identities.
What You’ll Learn in 60 Tips for Logo Design
The e-book is divided into 8 focused chapters, each covering a critical phase of the logo design process — from idea generation to client presentation.
Every chapter provides simple, powerful lessons to refine your workflow, creativity, and confidence as a designer.
1. Preparing – Set the Foundation for Success
Before you ever draw a line, understand the true purpose of a logo: to represent a brand’s identity in a single visual mark.
You’ll learn how to:
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Define a logo’s function and long-term goals.
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Identify the brand’s vision and core message.
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Avoid common beginner mistakes that derail the design process.
Preparation is where professional design starts.
2. Researching – Know the Brand Inside and Out
You can’t design what you don’t understand.
In this section, Gal Shir teaches you how to:
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Study the brand’s values, audience, and competitors.
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Extract key themes and emotions that should influence your visual direction.
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Turn research into actionable design insights that shape your concept.
Good research transforms random ideas into relevant ones.
3. Sketching – Bring Ideas to Life
This is where creativity meets exploration.
You’ll learn how to:
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Brainstorm freely and generate diverse concepts.
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Use associations, symbols, and metaphors to create strong visual ideas.
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Capture personality in simple sketches before committing to digital design.
Sketching isn’t about perfection — it’s about discovery.
4. Polishing – From Rough Concept to Refined Design
Once you’ve chosen a direction, it’s time to refine.
This chapter covers how to:
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Simplify complex sketches into clear, readable symbols.
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Balance shapes and negative space for harmony.
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Polish your logo until it’s pixel-perfect and professional.
A polished logo is one that communicates instantly, even at small sizes.
5. Characterizing – Add Life and Personality
A good logo tells a story.
Here, you’ll learn how to:
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Match shapes, weights, and proportions to a brand’s tone.
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Choose a color palette that conveys emotion and consistency.
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Align the logo’s form with its meaning — so it feels like the brand it represents.
Characterization transforms design into storytelling.
6. Lettering – Craft the Perfect Wordmark
Typography is the soul of identity design.
You’ll explore how to:
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Select or customize typefaces that complement the logo.
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Ensure perfect spacing, proportion, and legibility.
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Create wordmarks that are timeless and brand-consistent.
Lettering is where design precision meets emotional resonance.
7. Testing – Make It Work Everywhere
A great logo must perform in every situation — from app icons to billboards.
Gal Shir’s testing phase ensures your design looks perfect anywhere.
You’ll learn how to:
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Test readability in different sizes, backgrounds, and formats.
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Evaluate visual balance and contrast in real use cases.
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Identify weak spots and fix them before client delivery.
Testing builds confidence in both your design and your presentation.
8. Presenting – Sell the Design Like a Pro
Even the best logo can be rejected if presented poorly.
This final chapter helps you craft presentations that clients can’t say no to.
You’ll discover:
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How to showcase your logo in real-life mockups.
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How to explain your design decisions with clarity and confidence.
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How to build emotional buy-in so clients see the value behind your work.
Great designers don’t just design — they persuade.
Make an Impact – Design Logos That Sell
A logo’s job isn’t just to look good — it’s to create impact and connection.
By following Gal Shir’s 60 practical tips, you’ll learn how to:
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Design logos that tell a brand’s story instantly.
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Balance creativity and strategy for commercial success.
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Build a professional design workflow that saves time and wins clients.
This e-book gives you the mindset, methods, and mastery to become the kind of designer clients trust — and return to.
About Gal Shir
Gal Shir is a world-renowned designer, illustrator, and content creator known for his elegant, minimalistic style and creative tutorials.
With years of experience working with global brands and building viral design content, Gal has inspired millions of creatives through his videos, courses, and digital products.
In 60 Tips for Logo Design, he distills his professional wisdom into 8 concise chapters — offering practical advice that every designer, freelancer, and creative can use to elevate their work immediately.
Final Thoughts – Design with Purpose, Create with Confidence
60 Tips for Logo Design by Gal Shir is more than just an e-book — it’s a roadmap to mastering the art and science of logo design.
It helps you connect creativity with purpose, so every logo you create not only looks stunning but also sells itself through clarity and emotion.
👉 Get your copy today and start creating logos that make an impact — logos that tell stories, win clients, and stand the test of time.
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