Post-iOS, AI-Ready Facebook Ads System — Build Winning Campaigns From Scratch To Scale With Nick Shackelford’s Make-Good-Decisions Framework
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How to Run Facebook Ads 2.0 By Nick Shackelford – An Algorithm-Proof Blueprint for Post-iOS Growth
How to Run Facebook Ads 2.0 By Nick Shackelford is a start-to-scale training that teaches an algorithm-proof framework for profitable Meta ads in a post-iOS world. Built on $100M+ in ad spend across 150+ businesses, this updated system shows you how to research, create, launch, diagnose, and scale winning campaigns—without hacks, guesswork, or bloated funnels.
About the Program
Once upon a time, a boosted post or a lookalike audience could build a brand. Then iOS 14.5 hit, tracking broke, and the “old way” stopped working. Many advertisers never recovered—not because Facebook ads are dead, but because their playbooks are. How to Run Facebook Ads 2.0 replaces outdated tactics with algorithm-proof principles and a clear decision-making system that works across niches, budgets, and business models.
The course centers on Nick Shackelford’s MGD (Make Good Decisions) Framework—a field-tested approach refined from thousands of experiments, failures, and wins. Instead of “tips and tricks,” you’ll learn the why behind the what, so you can build reliable acquisition machines that survive platform changes and scale profitably.
Why Most Facebook Advice Fails (and Why This Works)
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Hacks create long-term problems. Quick fixes often break compliance or destroy performance once the algorithm adjusts. This program prioritizes durable fundamentals you can compound over time.
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Fragmented tactics ≠ strategy. Winning accounts align audience, creative, funnel stage, margin, and measurement. Here, you’ll learn the complete system from scratch to scale.
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Data without context is dangerous. With post-iOS noise, you need benchmarks and a consistent way to interpret performance. You’ll get dashboards, calculators, and decision trees that remove guesswork.
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Creative leads, media buying supports. The course teaches the creative structures (copy, video, images, and angles) that consistently convert—and the media-buying setups that let them shine.
The result: a repeatable process for finding “one good ad” that can change everything—and then scaling it with confidence.
What You’ll Learn (Scratch to Scale)
Foundations that actually matter
Set margins and ROAS targets the right way. Learn the 15 myths costing you money, the 25 terms that matter, and how to configure Business Manager, conversion events, and a clean dashboard before you spend a dollar.
Top-, Mid-, and Bottom-of-Funnel clarity
Prospecting, re-engagement, and remarketing each require different creative, budgets, and KPIs. You’ll learn how to structure each layer so they work together instead of cannibalizing spend.
Creative that consistently converts
Turn product truths into scroll-stopping concepts, write benefit-driven copy that respects compliance, and build video/image formats the algorithm prefers now. Get Nick’s “Easy Ads Formula” used on viral hits from fidget spinners to Snow Teeth Whitening.
Troubleshooting with a 30,000-ft. view
When ads fade after a week or costs spike, you’ll know exactly what to diagnose (offer, angle, audience saturation, click depth, landing page, or margin mismatch) and what to do next.
Media buying that scales
Learn how to structure accounts for stability, set up prospecting/adset testing cleanly, and use vertical and horizontal scaling strategies without resetting learning or wrecking ROAS.
Post-iOS measurement you can trust
Handle attribution gaps with correlation tracking, delayed attribution logic, and on-platform ROAS methodologies. Use calculators to plan budgets, set targets, and know when to press harder—or pause.
Who This Is For
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Founders who want reliable, scalable customer acquisition instead of roller-coaster sales.
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In-house marketers tasked with owning Meta performance without agency hand-holding.
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Agencies/freelancers who need a durable framework that works across industries and budgets.
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Beginners who want a clear, step-by-step path from first campaign to profitable scale.
Whether your budget is $50/day or $50K/day, the same principles apply—the system scales with you.
What’s Inside (Highlights from the Curriculum)
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Facebook Ads 2.0 Update (Nick): Foundations, account setup, margin/ROAS math, funnel breakdown, and dashboard creation so you stop guessing and start deciding.
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Prospecting, Re-engagement, Remarketing: How to build each layer, allocate budgets, and set performance baselines.
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Ad Creative That Converts: Copy frameworks, visual best practices, and proven formats that adapt to any product or service.
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Troubleshooting & Mistake Avoidance: Diagnose fatigue, creative blindness, audience overlap, bid issues, and landing friction quickly.
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How to Thrive in the New Facebook (Phoenix Ha): Data-driven decision-making, post-iOS attribution sanity, and what’s actually working now.
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Creative & Tactics (Nick & Jordan Menard): Advanced campaign structures, audience strategies, and creative iteration workflows used by elite buyers.
Real-World Credibility
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Damien: From $2K/day to $1.1M in 14 days once a winner hit.
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Jeremy: Quadrupled warehouse capacity, reliably selling out after implementing Nick’s methods.
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Anthony: Scaled to six figures/day in ad spend with strong performance.
These aren’t flukes—they’re what happens when the right creative meets a disciplined framework.
Bonuses That Make Implementation Easy
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2-for-1 License: Bring a partner or team member—align faster, implement better.
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Nick’s “Swipe & Deploy” Ad File: Battle-tested ads by funnel stage and industry to jumpstart concepts.
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Agency Replacer Toolkit: The tools Nick uses so you’re never dependent on an underperforming agency again.
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Spreadsheet Calculators: Media planning, ROAS target analyzer, and correlation templates to stop burning cash.
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iOS Battle Plan & On-Platform ROAS Tracker: Practical attribution solutions for post-iOS reality.
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Advanced Scaling Tactics: Vertical vs. horizontal scaling and when to apply each.
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Roundtable & Campaign Audits: Behind-closed-doors insights and live tear-downs that reveal exactly how top buyers think.
About the Instructors
Nick Shackelford — Founder of Structured Social. Spent $100M+ on Facebook ads; manages $10M/month across 150+ brands. Known for turning unknown products into household names and building acquisition systems that last. Former Apple marketer; helped PupSocks hit $13M in 32 days and Diff Eyewear do $255K in 24 hours.
Phoenix Ha — CEO of Ad Beacon. A data leader who helps advertisers stop wasting spend and scale with clarity. Speaker at AdWorld, Affiliate World, and top CRO events.
Jordan Menard — Founder/CEO of Motif Digital. 8-figure media buyer behind today’s fastest-growing brands and the “ad man behind the gurus” (Kiyosaki, Sam Ovens, Tai Lopez, and more).
Why This Course Pays for Itself
One good ad can pay for this course 100x. Beyond the creative and media buying playbooks, you’ll leave with an operator’s mindset—how to make good decisions under uncertainty, read the account like a pro, and scale without blowing up your metrics. Use it yourself, or hand the blueprint to a team member and oversee with confidence.
You’ll walk away able to:
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Generate a consistent revenue stream with a high-converting Facebook funnel.
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Simplify the ad process with a step-by-step blueprint from scratch to scale.
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Confidently troubleshoot and fix underperforming campaigns.
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Scale faster while protecting margin and ROAS.
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Build a durable acquisition machine your competitors can’t copy overnight.
Final Thoughts – Learn the Framework, Not the Hack
How to Run Facebook Ads 2.0 By Nick Shackelford delivers a no-BS, algorithm-proof system for profitable Meta ads in 2025 and beyond. If you’re ready to stop playing “guru roulette,” cut wasted spend, and build an acquisition engine that compounds—this is the blueprint.
👉 Join now and take the first step toward mastering an algorithm-proof Facebook ads framework that creates, scales, and sustains profitable growth.
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