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Advanced Ecommerce Growth System — Learn Proven Facebook Ads And CRO Strategies From Spencer Pawliw And Shaun Eng To Scale Shopify Brands To 7–8 Figures
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EVOLVE by Spencer Pawliw – Scale Shopify Brands to 7 & 8 Figures
The EVOLVE Program by Spencer Pawliw is an advanced eCommerce growth system designed for established Shopify brands ready to scale through Facebook Ads, creative strategy, and Conversion Rate Optimization (CRO). Hosted by Shaun Eng & Spencer Pawliw, EVOLVE brings together top-performing Shopify operators, 70+ ad modules, 60+ CRO trainings, and insider access to resources, partners, and proven scaling systems trusted by 7–9 figure brands.
About the Program
From Growth to Domination — EVOLVE Your Brand
The EVOLVE Program is built for experienced eCommerce brand owners who want to go beyond incremental growth and master the art of profitable scaling.
Spencer Pawliw and his team have generated over $50 million in Shopify revenue and currently manage over $1.2 million per month in ad spend. Through EVOLVE, they open their playbook — the same systems and frameworks that help top brands turn six figures into seven, and seven into eight.
This isn’t a beginner course. It’s designed for brands already doing consistent revenue, ready to apply data-driven strategies, advanced ad structures, and world-class creative systems to dominate their market.
Who This Is For
EVOLVE is perfect for:
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🧠 Shopify store owners who are already generating sales but struggle to scale efficiently.
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💼 Media buyers & agency owners managing eCommerce clients.
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⚡ eCom operators who want to leverage advanced Facebook Ads + CRO synergy.
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📈 Brands aiming for 7–8 figure milestones with sustainable margins and automation.
“EVOLVE is built for operators, not dabblers — it’s about mastery, not hacks.” — Spencer Pawliw
What’s Included in EVOLVE by Spencer Pawliw
1️⃣ Full EVOLVE Facebook Ads Program
70+ modules dedicated to Meta Ads mastery, covering every aspect of modern eCommerce advertising.
You’ll learn how to:
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Architect bulletproof ad accounts built for scalability and compliance.
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Design and test creatives that cut through ad fatigue.
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Structure campaigns for profit optimization at every budget level.
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Leverage Meta’s algorithm and creative trends for cheaper CPAs and stronger ROAS.
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Scale campaigns across multiple geographies and product lines.
From beginner-friendly structures to advanced scaling sequences, this module gives you the exact blueprint Spencer’s team uses to run $1M+ monthly ad accounts.
2️⃣ Full EVOLVE CRO Program (NEW)
60+ Conversion Rate Optimization training modules engineered to turn clicks into customers.
Inside, you’ll discover:
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How to identify bottlenecks in your store’s sales funnel.
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Data-backed CRO strategies that instantly increase AOV and retention.
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Landing page frameworks designed for high conversion.
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Psychological triggers and UI/UX enhancements used by 8-figure stores.
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How to optimize checkout flow to reduce drop-offs and abandoned carts.
CRO isn’t just about design—it’s about decision-making science. These lessons help you compound your ad ROI by improving what happens after the click.
3️⃣ Exclusive Access to the EVOLVE Community
🏆 The #1 eCommerce Community on Skool — A curated hub for serious Shopify operators.
Inside, you’ll get:
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Weekly live sessions with Spencer & Shaun for strategy and performance audits.
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A network of 150+ eCommerce brand owners who’ve scaled successfully.
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Private discussions on ad trends, algorithm updates, and scaling breakthroughs.
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Shared templates, ad libraries, and creative assets tested on real 7–9 figure brands.
This is your chance to connect with top-level operators and growth experts inside a thriving, supportive environment.
4️⃣ Behind-the-Scenes Access to 7–9 Figure eCom Strategies
Get an inside look at the exact systems and workflows used by elite Shopify brands.
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See live breakdowns of 7–8 figure ad accounts and learn how to reverse-engineer success.
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Learn how to structure teams, agencies, and creative pipelines for scale.
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Get access to Meta Insiders, fulfillment partners, accountants, and vetted service providers.
You’re not just learning theory — you’re plugging directly into the ecosystem that powers real multi-million dollar Shopify operations.
Bonus Resources
Meta Insiders Access
Stay ahead of algorithm shifts and platform updates. Gain insight from experts who have direct relationships with Meta’s ad ecosystem.
Fulfillment & Operations Partners
Save time and reduce errors by connecting with verified fulfillment networks, logistics providers, and accountants trusted by top eCom brands.
Advanced Workshops
Regular live sessions hosted by Spencer & Shaun, focusing on scaling strategies, market trends, and deep dives into successful campaigns.
Key Learning Outcomes
After completing the EVOLVE Program, you’ll be able to:
✅ Build profitable ad ecosystems that scale consistently.
✅ Identify conversion leaks and implement fixes that maximize revenue per visitor.
✅ Create compelling ad creatives that drive conversions across platforms.
✅ Manage large ad budgets with precision and profitability.
✅ Scale your Shopify brand to multiple seven and eight figures with repeatable systems.
The goal is simple: to help you think, operate, and scale like an elite DTC founder or growth marketer.
Why EVOLVE Works
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Experience-Backed: Over $50M generated on Shopify and $1.2M/month in ad spend actively managed.
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Comprehensive Training: 130+ modules spanning ads, CRO, and brand growth.
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Action-Based Learning: No fluff — every lesson is practical and implementation-focused.
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Elite Mentorship: Learn from operators who’ve helped over 150+ Shopify brands reach record profits.
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Community-Driven: Access ongoing support, feedback, and accountability through Skool.
This program gives you the insight and structure that separate “ad buyers” from true eCom leaders.
Meet Your Instructors
Spencer Pawliw
Spencer is a Shopify growth expert and digital strategist who has helped scale dozens of DTC brands into the 7–8 figure range. With over $50M in Shopify sales managed and an unmatched understanding of Meta Ads, Spencer built EVOLVE to provide a real-world, high-impact education for serious operators.
Shaun Eng
Co-host of EVOLVE and eCommerce strategist specializing in ad optimization and scaling frameworks. Shaun manages campaigns spending over $1.2M/month, and brings advanced technical expertise in data analytics, pixel setup, and media efficiency.
Together, Spencer and Shaun combine data-driven precision and creative innovation to help brands evolve from growth to dominance.
Who EVOLVE Is Not For
⚠️ This program is not for beginners or those seeking quick hacks.
If you don’t already have a working Shopify store or ad experience, you’ll struggle to keep up.
EVOLVE is built for operators, not dreamers — the systems and strategies are designed for businesses ready to take action and scale.
Why Top Shopify Brands Join EVOLVE
“Before joining EVOLVE, we were stuck at $100K/month. Within 90 days, our conversion rate jumped 42%, and our ROAS improved by 28%.”
— Verified EVOLVE Member Testimonial
Members consistently report breakthrough results — not just in revenue, but in confidence, clarity, and operational excellence.
Final Thoughts – Evolve Your Brand Beyond Limits
The EVOLVE Program by Spencer Pawliw is the ultimate roadmap for scaling Shopify brands. With 130+ modules covering ads, creatives, CRO, and operations, plus insider access to a private eCommerce community, you’ll gain the systems and skills needed to drive sustainable growth at scale.
If you’re ready to transform your Shopify store into a multi-7 or 8-figure brand, it’s time to EVOLVE.
👉 Join now and get lifetime access to the full training suite, community, and exclusive resources.


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