Brand Design Mastery 2025 by Ran Segall, Rachel Hurry & Matt Brunton

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All About This Comprehensive Brand Design Program With Ran Segall, Rachel Hurry, And Matt Brunton Which Teaches Designers How To Deliver Complete Branding Solutions From Strategy To Visual Identity

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Brand Design Mastery 2025 by Ran Segall, Rachel Hurry & Matt Brunton – Add High-Value Branding, Win Bigger Clients

Brand Design Mastery 2025 shows web designers how to sell, run, and deliver a complete branding solution—so you can create more value, charge more, and land bigger clients. Learn strategy, creative direction, logo & visual identity, guidelines, delivery, and advanced topics (plus a brand-new AI for Brand Designers module).

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Is This You?

• Losing projects because you can’t meet clients’ branding goals?

• Unsure what to include in a branding package?

• Hesitant to offer branding because your own feels amateur?

• Stuck in endless feedback loops due to low client trust?

• Lacking a repeatable method to find, close, and deliver?

If yes, this program is for you.

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What You’ll Learn – Course Curriculum

Module 1 — Welcome

• Course overview & how to get the most from it

• Course project & certification

• Meet your instructors (Ran, Rachel, Matt)

Module 2 — Closing a Branding Project

• The value of a strategic brand design process

• How to lead the discovery call

• Pricing & scope—package structure, upsells, and boundaries

• Proposals & negotiation—win the deal without discounting

Module 3 — Brand Strategy

• Business purpose: vision & mission

• Customer persona, market position, and the Big Idea

• Running a strategy session (+ templates)

• Turning insight into a clear strategic narrative

• Presenting strategy clients actually adopt

• Case study: DoubleYou

• Assignment: Project Overview & Brand Strategy

Module 4 — Creative Direction

• What creative direction is (and isn’t)

• Research, inspiration, moodboards

• Presenting visual direction that builds trust

• Case study: Architecture Brand

• Assignment: Creative Direction

Module 5 — Logo Design

• What makes a good logo (principles & pitfalls)

• Logo types & terminology

• Sketching & idea generation

• Vector techniques & refinement

• Case studies: Dust Palace / Saver One / Architecture Brand

• Assignment: Logo Design

Module 6 — Visual Identity

• Developing a design concept that scales

• Type selection & editing

• Color systems that work in print & digital

• Broadening the identity—grids, layout, and assets

• Applying the brand: mockups (online & offline)

• Building client-ready identity presentations

• Presenting & gathering feedback (like a pro)

• Assignment: Visual Identity

Module 7 — Delivering the Brand Identity

• Wrapping up the project without loose ends

• Creating brand guidelines that prevent scope-creep

• Delivering files & asset management

• Assignment: Brand Guidelines Delivery

Module 8 — Advanced Branding Topics

• Brand architecture (parent, sub-brands, endorsed)

• Naming—positioning, legal basics, process

• Rebranding—when, how, and stakeholder alignment

Module 9 — Conclusion & What’s Next

• Earning your certification

• Next steps—positioning, outreach, and portfolio

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New Bonus Module — AI for Brand Designers

From Brief to Presentation: Speed Up Your Workflow with AI

• Strategy faster: Research, synthesis, and insight prompts that improve clarity.

• Logo exploration: Break creative blocks; iterate options in less time.

• Distinctive imagery: Generate visuals aligned to your brand idea and moodboards.

• Custom mockups: Build presentation-ready assets that win approval faster.

Learn exactly where AI helps—and where your creativity and leadership must lead.

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By the End, You’ll Be Able To…

• Offer a full-stack solution: Stop leaving money on the table—bundle strategy + identity + web.

• Work faster: Execute a proven end-to-end process (+ AI accelerators).

• Advise on strategy: Uncover the essence of a brand and align design with business goals.

• Sell with confidence: Use proposals, pricing, and negotiation frameworks that win.

• Deliver premium quality: Protect timelines, reduce revisions, and hand off cleanly.

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No Fluff. All Action — What’s Included

• 12+ hours of instructional videos from three expert instructors (theory, demos, and real examples).

• Course projects: One for a fictional client + one for your own brand—build a portfolio case study as you learn.

• Templates & resources: Proposals, strategy session agendas, creative presentation decks, guideline structures, plus further reading.

• Certification: Validate your skills and signal credibility to prospects.

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Who This Is For

• Web designers ready to add branding and charge more.

• Freelancers/Studios needing a repeatable branding process.

• Self-taught designers who want pro-level feedback and confidence.

• Career switchers seeking a complete, market-ready branding toolkit.

• Consultants who advise founders and want stronger frameworks.

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Concrete Outcomes You Can Expect

• Land bigger projects by packaging strategy + identity + web.

• Stop revision spirals with clear direction and guidelines.

• Showcase case-study caliber work that wins trust.

• Raise your rates with confidence and proof.

• Know exactly what to do next at every step.

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Meet Your Instructors

Ran Segall — Founder of Flux Academy, 17+ years of freelance web design (6 as a full-time owner). Built a $250K/yr design business; teaches practical, business-driven design.

Rachel Hurry — Founder of Moka Brand Studio (Strategy, Brand & Web). Formal training in brand identity; coach at Flux Academy; passionate about people & psychology.

Matt Brunton — 20 years as Designer/Art Director with global brands. Creative Director at Flux Academy and founder of Studio Spielen (sports brand design).

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Why Brand Design Mastery 2025 Works

• Complete system: From close → strategy → creative direction → identity → delivery.

• Client-centered: Build brands that drive business outcomes, not just aesthetics.

• Action-led learning: Apply everything immediately with projects and templates.

• AI-enhanced: Work smarter while keeping human creativity in the driver’s seat.

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Final Thoughts — Become the Partner Clients Trust

Stop “faking it till you make it.” With Brand Design Mastery 2025, you’ll actually make it—by mastering a professional branding process that wins trust, delivers results, and commands higher fees. Add branding to your services and become the expert who can take on any web design project—start to finish.

👉 Enroll now and land your next big client with a full branding solution.