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AMMO Training Academy by Larry Kosilla – All About This Complete Business And Detailing Mastery Course By AMMO NYC Founder Larry Kosilla Which Is Designed To Help Car Detailers Transform Their Passion Into A Profitable Business
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AMMO Training Academy by Larry Kosilla – Build a Profitable Detailing Business from the Ground Up
The AMMO Training Academy by Larry Kosilla teaches you how to transform your passion for detailing into a profitable, sustainable business. Learn the business, marketing, and detailing skills needed to create wealth, freedom, and long-term success — directly from one of the world’s most respected detailers.
About the Course
“Cleaning a car is easy. Building and growing a profitable detailing business… isn’t.”
That’s how Larry Kosilla, founder of AMMO NYC, introduces the AMMO Training Academy. This course is built for detailers who want to move beyond polishing techniques and master the business and marketing skills required to run a successful detailing company.
Larry shares everything he wishes he had learned 20 years ago — the lessons, habits, and systems that helped him build the most respected detailing studio in the U.S. This training isn’t about just working harder — it’s about thinking like a CEO, mastering your numbers, and creating value that drives profit and freedom.
What You’ll Learn – Inside AMMO Training Academy
MODULE 1 — BUSINESS
This section focuses on developing your mindset as a Detail-CEO, not just a detailer. Larry guides you through the essential skills needed to create consistent profits and manage your business like a professional.
You’ll learn how to:
✅ Identify common business blind spots that hold you back.
✅ Understand how passion can negatively impact profits when not managed.
✅ Master the art of calculating profit and identifying unprofitable jobs.
✅ Hire a competent bookkeeper and create pricing strategies that work.
✅ Consult with lawyers, create contracts, and legally protect your business.
Larry’s approach will help you stop chasing random clients and start attracting loyal, profitable ones who believe in your brand.
MODULE 2 — MARKETING
Most detailers overlook marketing — but in this module, Larry shows how branding and client filtering can transform your income. You’ll learn how to attract clients who value your services, not just your prices.
Inside, you’ll learn how to:
✅ Use free marketing techniques to build your brand online.
✅ Improve client communication and build lasting relationships.
✅ Identify the top killers of detailing profits and how to avoid them.
✅ Implement customer filtering strategies to eliminate low-value clients.
✅ Position yourself properly through branding and de-commoditization.
✅ Learn how, what, and when to upsell services effectively.
Larry also shares interviews with marketing experts and customer relationship specialists who reveal how to build trust and retain your best clients.
MODULE 3 — DETAILING
Finally, you’ll learn from Larry and top industry experts like Kevin Brown and Jason Rose, who reveal the science behind high-end detailing success. This module is deliberately placed last — to emphasize that becoming a successful businessperson must come before focusing solely on technique.
Key lessons include:
✅ Avoiding common polishing mistakes and failure points.
✅ Understanding the chemistry of detailing and product behavior.
✅ Maintaining personal protection and physical fitness for long-term success.
✅ Optimizing tool selection for efficiency and performance.
✅ Implementing daily routines and supplements to maintain endurance for detailing work.
This section ensures that you can perform at your peak, maintaining both the quality of your work and the profitability of your business.
Why This Course Is Different
The AMMO Training Academy is not another “how to detail a car” class. It’s a comprehensive program designed to turn detailers into entrepreneurs. You’ll not only learn how to detail cars like a professional — but also how to build a sustainable, profitable business around your craft.
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Real Business Education – Learn essential business acumen rarely taught in the detailing community.
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Holistic Training – Covers business management, marketing, and detailing mastery in one program.
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Direct Mentorship – Learn directly from Larry Kosilla, one of the world’s most influential detailers.
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Proven Success Framework – A system built on Larry’s 20+ years of experience and success in AMMO NYC.
What You’ll Get
When you enroll in the AMMO Training Academy, you’ll gain lifetime access to a full library of lessons and resources that guide you step-by-step through building a profitable detailing business.
✔️ The Complete 3-Module Training Program covering Business, Marketing, and Detailing.
✔️ Interviews and insights from experts like Kevin Brown and Jason Rose.
✔️ Short, focused video lessons you can replay anytime for deeper understanding.
✔️ Behind-the-scenes access to Larry’s personal experiences and studio operations.
✔️ Special Bonuses designed to accelerate your growth and simplify your learning experience.
Exclusive Bonuses
🎁 BONUS #1 – Behind the Scenes Peek
Gain access to Larry’s favorite and never-before-seen videos, including studio tours, wet sanding tutorials, interviews, and factory visits. Discover the habits and workflows of one of the world’s most successful detailers.
🎁 BONUS #2 – AMMO Academy 100 Series & 200 Series
Originally available on YouTube, these foundational programs have now been integrated into the AMMO Academy platform. Access all three series — 100, 200, and 300 — in one place for a complete detailing and business education experience.
Who This Course Is For
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🚗 Aspiring detailers who want to start their first detailing business the right way.
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💼 Experienced professionals looking to increase profitability and scalability.
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💡 Entrepreneurs who want to master marketing, branding, and financial growth in the auto-care industry.
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🧠 Detailing enthusiasts who want to turn their passion into a full-time business.
If your goal is to build wealth and gain financial freedom through detailing, this academy provides the roadmap.
Key Benefits
After completing the AMMO Training Academy, you will:
✅ Build a profitable, scalable detailing business.
✅ Understand the numbers, branding, and marketing that drive success.
✅ Learn how to attract high-value clients and filter out unprofitable customers.
✅ Improve communication and leadership skills to run your business like a CEO.
✅ Gain hands-on detailing knowledge from world-class experts.
✅ Achieve financial independence and create a life of freedom.
Why You’ll Love This Course
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Learn from Larry Kosilla – Founder of AMMO NYC and one of the world’s most trusted detailing experts.
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Comprehensive Curriculum – Covers every aspect of business, marketing, and technical detailing.
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Practical, Repeatable Strategies – Proven steps that you can implement immediately.
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Access Anytime, Anywhere – Stream short, actionable lessons on your schedule.
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Community of Professionals – Join a network of detailers striving for excellence.
Final Thoughts – Become a Detail-CEO with AMMO Training Academy
The AMMO Training Academy by Larry Kosilla isn’t just a course — it’s a transformation. You’ll learn how to turn your passion for cars into a profitable, sustainable business built on strong principles of branding, finance, and leadership.
Larry’s mission is to help detailers think like CEOs, execute like professionals, and achieve true financial freedom doing what they love.
👉 Join today and learn directly from Larry Kosilla, the world’s most influential car detailer and entrepreneur.
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