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All About This Complete End-To-End Guide To Creating Powerful, Intentional Brand Identities — Not Just Logos
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The Brand Identity Design Course by James Martin – Bridge the Gap Between Strategy and Design
The Brand Identity Design Course by James Martin teaches designers how to go beyond logos and craft full, cohesive brand identities. Learn how to bridge the gap between creative strategy and visual design, run confident client workshops, and build intentional identities that connect deeply with audiences — all through the proven Made By James process.
About the Course
Great logos get noticed. Great brand identities get remembered.
In The Brand Identity Design Course, renowned designer James Martin (Made By James) pulls back the curtain on how to combine strategy, creativity, and process to create brand systems that stand the test of time.
Through more than 50 video lessons, real-world case studies, editable templates, and portfolio-ready projects, you’ll learn how to transform raw ideas into intentional brand identities that resonate with clients and audiences alike.
“Design isn’t just about making things look good. It’s about making things mean something — and that starts with identity.”
— James Martin
Meet Your Instructor – James Martin
James Martin, known globally as Made By James, is a brand designer, author, and educator celebrated for his bold design approach and candid teaching style.
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Founder of Baby Giant Design Co., a branding studio that helps businesses build unforgettable identities.
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Author of Made By James: The Honest Guide to Creativity and Logo Design.
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Instructor of hit courses like Logo Legends and The Branded Type Course.
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Featured in major design publications and platforms worldwide.
With over 15 years in the industry, James brings real-world experience and an unfiltered look at how to create brands that don’t just look great — they work.
Why This Course Works
Most designers stop at the logo. The great ones build the entire system.
The Brand Identity Design Course bridges the gap between logo design and full-scale branding by teaching you:
✅ How to create intentional, strategic brand systems from scratch.
✅ How to run effective client workshops that build trust and clarity.
✅ How to translate insights into a visual language that connects emotionally.
✅ How to manage every stage — from concept to presentation — like a pro.
✅ How to deliver work that inspires clients and grows your portfolio.
You’re not just watching tutorials — you’re learning through the exact process James uses in his own studio.
Who This Course Is For
This course is for:
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🎨 Designers and freelancers who want to move beyond logo creation.
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🧠 Brand strategists and creatives looking to connect design with intention.
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💼 Studio professionals wanting to improve their identity design workflow.
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🚀 Ambitious creatives ready to lead branding projects from start to finish.
If you’re ready to create brands that feel as good as they look — this course gives you the blueprint.
What You’ll Learn in The Brand Identity Design Course
1️⃣ The Foundations of Brand Identity
Before you can design, you must understand what makes a brand tick.
You’ll learn:
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What separates a logo from a full identity system.
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The psychology behind brand perception.
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How to define values, voice, and visual direction.
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How to connect design decisions to brand strategy.
You’ll gain the clarity to create design that has meaning — not just style.
2️⃣ Running Client Workshops
James takes you step-by-step through how to host confident, productive client workshops that lead to real insights.
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How to ask the right questions (and when to ask them).
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Frameworks for extracting brand values, vision, and audience data.
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Techniques to engage clients and get them invested in the process.
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Tips for running workshops remotely or in person.
You’ll walk away ready to lead clients with confidence — and creativity.
3️⃣ Crafting Strategy that Inspires Design
Design without strategy is decoration. This module shows you how to translate insight into intention.
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How to turn workshop data into creative direction.
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Building moodboards and creative territories.
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Crafting a strategic brief that aligns everyone involved.
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Using storytelling to bring meaning into design.
You’ll learn to bridge the gap between what clients say and what their brand needs.
4️⃣ Designing the Visual System
This is where strategy meets craft.
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Designing logos that fit within a larger system.
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Developing typography, color palettes, and design elements.
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Creating flexible identity systems that work across touchpoints.
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Real-world examples of James’s process in the MBJ studio.
You’ll see how a simple sketch evolves into a cohesive, living brand identity.
5️⃣ Presenting and Delivering Your Work
Even the best design needs a confident presentation.
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How to build compelling client presentations.
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Tips for explaining design decisions persuasively.
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How to present concepts and handle feedback professionally.
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Preparing final deliverables for real-world use.
By the end, you’ll know how to communicate the value behind your creative work like a strategist.
6️⃣ Building a Portfolio-Ready Brand Identity
This isn’t just about learning — it’s about doing.
You’ll create your own brand identity project from start to finish, showcasing your ability to solve real-world design problems.
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Follow the MBJ identity process on your own project.
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Apply everything from workshop to execution.
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Build a polished case study that shows your strategic and creative skills.
Your new project will become the centerpiece of your portfolio — and a magnet for higher-paying clients.
What’s Included in the Course
Everything you need to design intentional, professional brand identities.
🎥 50+ Video Lessons
A complete start-to-finish process covering brand strategy, design execution, and presentation.
🧩 Client Workshop Tools
Frameworks and templates to help you run client sessions with confidence.
📄 Editable Templates & Questionnaires
Professional resources for briefs, client discovery, and presentation decks.
💼 Real-World Case Study
See how James tackles an identity project from concept to final delivery inside the MBJ studio.
🪄 Step-by-Step Design Process
Detailed breakdowns of the MBJ brand identity workflow — adaptable to your own projects.
📸 Portfolio-Ready Project
A guided process to create a brand identity you can use to attract premium clients.
Tools & Resources Included
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Client workshop frameworks for discovery and ideation.
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Editable briefing & questionnaire templates to streamline projects.
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Presentation decks for professional client delivery.
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MBJ’s full identity design process, documented step-by-step.
All templates and tools are downloadable, customizable, and ready to use.
Key Takeaways
After completing The Brand Identity Design Course, you will:
✅ Confidently run client workshops and discovery sessions.
✅ Build a full identity system, not just a logo.
✅ Understand how to translate strategy into design decisions.
✅ Communicate design concepts clearly and persuasively.
✅ Deliver cohesive, intentional brands that clients love.
✅ Build a portfolio that positions you as a brand identity expert.
You’ll leave with the skills, confidence, and resources to lead creative projects end-to-end.
Why You’ll Love This Course
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Real-world process: Learn directly from James’s studio practice.
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Actionable tools: Templates, decks, and frameworks ready to use.
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Balanced approach: Strategy meets design, creativity meets clarity.
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Hands-on learning: Apply lessons to your own portfolio project.
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Career transformation: Go from designer to trusted brand partner.
This course gives you both the art and the business of identity design.
Final Thoughts – Design With Purpose. Create With Confidence.
Brand identity design is more than aesthetics — it’s strategy, storytelling, and connection.
With The Brand Identity Design Course by James Martin, you’ll learn how to think like a strategist, design like an artist, and deliver like a professional.
👉 Enroll today and start designing brand identities that don’t just look good — they mean something, work everywhere, and last a lifetime.
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