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All About This Bold, Hands-On Typography Masterclass From Designer James Martin Which Teaches You How To Craft Unforgettable, Custom Wordmarks And Type-Based Logos
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The Branded Type Course by James Martin – Master Custom Typography for Unforgettable Brands
The Branded Type Course by James Martin teaches you how to create bold, custom typography and type-based logos that make brands unforgettable. With over 5 hours of lessons, templates, and a 30+ page editable style guide, you’ll learn to turn your love of type into a professional skill that gets you hired for the work you actually want to do.
About the Course
Tired of picking random fonts and hoping one works? It’s time to take control of your typography.
In The Branded Type Course, designer and educator James Martin (Made by James) teaches you how to transform type from an afterthought into a powerful branding tool. You’ll learn how to design custom wordmarks, explore logotype systems, and build fonts that elevate your creative portfolio — all through real-world, practical lessons designed to sharpen your eye and your craft.
“Typography isn’t just about letters. It’s about personality, emotion, and identity. When you master it, you control how a brand speaks.”
— James Martin
Meet Your Instructor – James Martin
James Martin, aka Made by James, is an internationally recognized designer, author, and creative director known for his bold, honest approach to logo design and brand identity.
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Founder of Baby Giant Design Co., a creative studio specializing in brand storytelling and design.
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Author of Made by James: The Honest Guide to Creativity and Logo Design.
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Instructor of the acclaimed Logo Legends Course.
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Featured in global design platforms and known for his raw, practical insights.
James brings over 15 years of industry experience, teaching designers how to combine artistic intuition with strategic thinking — so their designs don’t just look great, they work.
Why This Course Works
Most designers rely on pre-made fonts. The pros build their own.
The Branded Type Course bridges the gap between design fundamentals and professional-level typography mastery. It’s about understanding type anatomy, balance, and personality — and then using those principles to create logos and identities that are truly unique.
You’ll learn:
✅ How to design custom typography from scratch.
✅ How to build your own font in Illustrator.
✅ How to refine letterforms for legibility and emotion.
✅ How to apply your typography to real branding projects.
✅ How to present and sell type-based designs to clients.
This isn’t academic theory — it’s practical, real-world design training from someone who lives and breathes branding.
Who This Course Is For
This course is perfect for:
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🎨 Designers who want to master typography and add custom type design to their skillset.
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🧠 Logo and brand designers ready to go beyond picking fonts and start crafting them.
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💼 Freelancers and studio designers who want to stand out with bespoke brand identities.
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⚡ Creative rebels who want to build type systems that make clients say, “Wow.”
If you’re ready to stop guessing and start designing with intention, this course gives you the structure, mindset, and tools to make it happen.
What You’ll Learn in The Branded Type Course
1️⃣ The Foundations of Typography
Before you can break the rules, you have to master them.
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Learn type anatomy: stems, serifs, terminals, x-heights, and more.
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Understand letterform proportions, balance, and rhythm.
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Explore how typography communicates emotion and tone.
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How to choose type that fits a brand’s personality.
You’ll see typography not as decoration — but as communication.
2️⃣ Designing Custom Logotypes
Go behind the scenes with James as he demonstrates how to create custom wordmarks that define a brand’s identity.
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Learn the complete custom wordmark process from sketch to vector.
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Use grid templates for structured exploration.
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Refine spacing, kerning, and optical balance.
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Experiment with style and tone to create logos that feel alive.
You’ll finish with a type-based logo you can proudly add to your portfolio.
3️⃣ The Art of Custom Typography
This section dives deep into creating original type designs.
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Learn how to handcraft custom letters from basic shapes.
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Explore variation, contrast, and proportion in letterforms.
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Understand how to develop a cohesive alphabet system.
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How to inject originality without losing readability.
You’ll learn to create type that’s not just beautiful — but functional and brand-worthy.
4️⃣ Build Your Own Font
The course includes a bonus tool and video tutorial that shows you how to build your own font in Adobe Illustrator.
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Step-by-step guidance on creating consistent characters.
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Techniques for converting letters into scalable, usable typefaces.
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How to test and refine your new font.
Creating your own typeface will completely change how you approach design projects — and how clients see your value.
5️⃣ Applying Type to Real-World Branding
See how James integrates type into complete brand systems.
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How to create hierarchy and cohesion across brand assets.
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Building a type-driven style guide.
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How to apply typography to packaging, social media, and marketing materials.
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Learn from logo case studies and process guides.
You’ll walk away ready to design type systems that make brands unforgettable.
What You’ll Get Inside the Course
Every module combines actionable lessons with resources you can use immediately in your work.
🎥 5+ Hours of Pre-Recorded Video Lessons
Detailed tutorials and demonstrations that take you through every phase of the process — from concept to completion.
📐 Grid Templates
Use pre-built grids to explore and refine logotype designs with precision.
📘 30+ Page Editable Style Guide
Document your process, showcase your typography, and present your design professionally.
💎 Bonus Tool: Build Your Own Font
A guided bonus lesson that shows you how to turn your letters into a working typeface using Illustrator.
🧰 Portfolio-Enhancing Modules
Lessons that teach you how to photograph, mock up, and present your typographic work to impress clients and employers.
Why You’ll Love This Course
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Taught by a top designer: Learn directly from James Martin (Made by James).
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Practical over theoretical: Every lesson is based on real projects and workflows.
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Career-transforming: Mastery of typography is one of the most in-demand design skills.
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Lifetime access: Revisit lessons anytime — including future updates.
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Confidence-building: No more font indecision — design with authority and intention.
This course helps you go from font chooser to custom type bruiser — creating work that gets noticed, remembered, and celebrated.
Key Takeaways
After completing The Branded Type Course, you will:
✅ Design custom wordmarks and type-based logos with confidence.
✅ Build your own font in Illustrator.
✅ Understand typography as a storytelling tool for brands.
✅ Develop polished, consistent typographic systems.
✅ Create portfolio pieces that attract premium clients.
✅ Feel empowered to charge more and deliver greater value.
You’ll no longer guess — you’ll know what makes type powerful.
Final Thoughts – Design Bold. Think Branded.
Typography is the backbone of every great brand.
With The Branded Type Course by James Martin, you’ll master the craft of type, learn the process of creating custom wordmarks, and gain the tools to build iconic visual identities.
👉 Enroll today and turn your passion for typography into your signature design skill — creating bold, unforgettable brand marks that make you stand out as a creative professional.



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