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All About This Complete Masterclass In Building A Lasting, Profitable Design Career — From Mastering The Craft Of Logo Creation To Attracting High-Paying Clients And Building A Personal Brand That Stands Out
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The Logo Legends Course by James Martin – Build a Career That Lasts and a Brand That Stands Out
The Logo Legends Course by James Martin is the ultimate deep dive into logo design, branding, and creative business mastery. Learn how to design timeless logos, attract big-money clients, and build a thriving creative career — with over 12 hours of lessons, real-world resources, and behind-the-scenes insights from one of the industry’s most respected designers.
About the Course
Legends aren’t born — they’re created.
In The Logo Legends Course, world-renowned designer James Martin (Made by James) reveals everything he’s learned from building a design career that’s not only profitable but truly fulfilling.
From finding high-paying clients and creating powerful logo systems to managing projects and building a personal brand that cuts through the noise, this course gives you the mindset, process, and tools you need to become a true legend in the design industry.
“This is everything I wish I’d known when I started out — the wins, the mistakes, and the process that built my career.”
— James Martin
Meet Your Instructor – James Martin
James Martin, also known as Made by James, is an award-winning logo designer, creative director, and educator known for his raw, honest, and practical approach to the design industry.
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Founder of Baby Giant Design Co., a thriving UK-based branding studio.
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Collaborated with clients across the world, from startups to global brands.
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Author of Made by James: The Honest Guide to Creativity and Logo Design.
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Known for his signature sketch-based logo design process and bold personal brand.
With over 15 years of experience, James has built a creative empire rooted in authenticity, storytelling, and results.
Why This Course Works
Unlike most design courses that focus only on the software or aesthetics, Logo Legends goes beyond the art of design — into the business of being a designer.
You’ll learn:
✅ The complete creative process, from idea to client delivery.
✅ How to find, pitch, and retain big-money clients.
✅ How to present, sell, and defend your creative work.
✅ How to build a brand and career that stands out in a crowded market.
✅ The real-world tools and systems that James uses every day.
This isn’t theory. It’s the exact framework that built one of the most recognizable personal brands in modern design.
Who This Course Is For
This course is perfect for:
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🎨 Logo and brand designers who want to elevate their craft.
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💼 Freelancers and studio owners looking to attract premium clients.
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🧠 Creative professionals who want to add strategy and business acumen to their toolkit.
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🚀 Beginners eager to build a creative career with a proven roadmap.
If you’re tired of “winging it” and ready to start running your design business like a pro, this course will change the game.
What You’ll Learn in The Logo Legends Course
1️⃣ The Designer’s Mindset
Before you draw your first logo, you need the right foundation — the mindset of a professional designer.
You’ll learn:
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How to shift from hobbyist to business owner.
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The importance of process, patience, and perseverance.
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How to handle imposter syndrome and creative burnout.
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Building daily habits that support creative consistency.
This sets the stage for a career that lasts decades — not months.
2️⃣ Finding and Attracting Clients
Learn how to position yourself as the go-to expert rather than “just another designer.”
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How to identify and attract your dream clients.
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Proven strategies for outreach and referrals.
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Crafting a portfolio and online presence that converts leads.
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How to talk about money — and get paid what you’re worth.
You’ll walk away with a repeatable process for generating consistent, high-value work.
3️⃣ The Logo Design Process
This is the heart of the course — James walks you step-by-step through his complete logo creation process.
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Sketching and ideation techniques that unlock creativity.
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Refining marks and typography for clarity and meaning.
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Applying timeless design principles that make logos unforgettable.
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Turning sketches into polished vector logos in Adobe Illustrator.
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Real case studies showing the full evolution of a logo.
You’ll learn how to create logos that not only look great but work powerfully in the real world.
4️⃣ Presenting & Selling Your Ideas
Designing is one thing — selling is another.
James shows you how to:
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Craft compelling logo presentations that tell a story.
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Communicate your process clearly to clients.
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Defend your work with confidence and professionalism.
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Use feedback as a tool, not a setback.
Learn the art of turning client conversations into collaboration, not confrontation.
5️⃣ Building a Thriving Creative Business
Design is your craft — but business is your vehicle.
You’ll learn how to:
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Set up systems for pricing, contracts, and project management.
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Build repeat clients and long-term partnerships.
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Manage your time and workload effectively.
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Balance creativity with business growth.
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Scale your one-person show into a sustainable brand or agency.
This section is packed with real-world advice for making design a lifelong career.
6️⃣ Personal Branding for Creatives
Your personal brand is your most valuable asset.
James teaches you how to:
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Build a recognizable brand voice and visual style.
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Leverage social media to attract followers and clients.
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Share your process authentically (and why honesty wins).
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Create content that educates, inspires, and markets your work.
You’ll discover how to make your personality your superpower — and turn followers into fans.
What’s Included in the Course
🎥 12 Hours of Video Lessons
In-depth video training covering every stage of the creative and business process — from idea generation to client delivery.
🧩 Step-by-Step Modules
Each module builds on the last, combining design, strategy, and business development for a holistic approach.
📂 Downloadable Resources
Get the same resources James uses daily in his practice:
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Editable presentation decks.
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Client contracts, briefs, and questionnaires.
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Logo case studies and process guides.
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Templates and checklists for workflow management.
Key Takeaways
After completing The Logo Legends Course, you will:
✅ Know how to design timeless, meaningful logos.
✅ Attract and retain high-paying clients who respect your craft.
✅ Confidently present and sell your creative ideas.
✅ Build systems to manage and grow your business.
✅ Create a personal brand that stands out in a competitive industry.
✅ Join a thriving network of creatives who push you to grow.
You’ll have everything you need to turn your passion into a powerful, profitable career.
Why You’ll Love This Course
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Real-world lessons — learn from James’s successes and mistakes.
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Actionable resources — use his contracts, checklists, and templates today.
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Creative inspiration — practical lessons with real results.
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Lifetime access — revisit the material anytime.
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Supportive community — stay connected to other designers chasing the same goals.
This is not just about logos — it’s about becoming legendary in your craft and your career.
Final Thoughts – Become the Legend of Your Own Design Story
The Logo Legends Course by James Martin isn’t just a tutorial — it’s a mentorship in a box.
You’ll learn how to design with purpose, think strategically, and build a brand that clients love and remember. More importantly, you’ll gain the confidence, clarity, and tools to create a creative career that stands the test of time.
👉 Enroll today and start your journey from designer to legend — mastering both the art and the business of logo design.
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