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All About This Comprehensive Growth Marketing And Brand Scaling Program With Charles Tichenor, Founder Of Disrupter School, Which Is Designed To Help You Master Facebook Ads And Achieve “More Success With Less Stress”
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The Facebook Ads MBA Program – Disrupter School by Charles Tichenor – Master Growth Marketing & Scale with Confidence
The Facebook Ads MBA Program – Disrupter School by Charles Tichenor is the ultimate growth marketing program that turns advertisers, business owners, and agencies into brand-scaling experts. Learn the proven frameworks, systems, and psychology that helped Charley drive over $1 billion in revenue and $500M in ad spend — all while achieving more success and less stress.
About the Program
Facebook advertising has changed — and the brands that scale today do it through strategy, not hacks.
The Facebook Ads MBA Program by Charles “Charley” Tichenor, founder of Disrupter School, is not “just another ads course.” It’s a complete education in growth marketing, media buying, and brand scaling — built on real-world systems that deliver 7-, 8-, and 9-figure results.
This program equips you with everything you need to think, operate, and perform like a marketing director or CMO, not just a button-clicker.
“It’s not about learning ads — it’s about becoming the person who can scale businesses.”
— Charles Tichenor
Why This Program Stands Out
Unlike typical ad trainings focused on tactics, this program builds your entire growth marketing mindset and operational framework.
Charley teaches you how to:
✅ Understand how Facebook truly works post-algorithmic changes.
✅ Build profitable and sustainable ad systems for long-term growth.
✅ Confidently scale DTC and SaaS brands with structured frameworks.
✅ Think like a leader, not a freelancer — and grow your business or agency like a pro.
This isn’t a shortcut — it’s a career transformation that turns you into a confident, strategic, and profitable marketer.
What’s Inside The Facebook Ads MBA Program
1️⃣ The 3-2-2 Ad Structure
Discover Charley’s 3-2-2 framework — a revolutionary system for organizing campaigns for consistency and scale.
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3 Audiences: How to define, segment, and test efficiently.
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2 Creatives: Crafting high-impact messaging with minimum complexity.
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2 Metrics: Focus on what actually drives profitability and scale.
This system simplifies decision-making and eliminates wasted spend while giving you predictable growth at every level.
2️⃣ Profitable Scaling Margin
Learn the Profitable Scaling Margin (PSM) — the key metric that guides every smart scaling decision.
You’ll master:
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How to determine your brand’s ideal scaling margin.
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How to use data-driven checkpoints to prevent overspending.
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How to scale aggressively without breaking profitability.
PSM is Charley’s secret to confidently increasing ad spend while maintaining healthy returns.
3️⃣ Performance Gate Scaling
Stop guessing when to scale. Learn Performance Gate Scaling — Charley’s system for building rules that govern growth.
You’ll learn:
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How to set performance gates to determine when and how to scale.
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How to analyze data to find your brand’s true growth levers.
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When to cut, when to hold, and when to expand campaigns.
This gives you control, confidence, and clarity in scaling without emotional decision-making.
4️⃣ One Campaign Architecture
Forget multiple messy ad sets — Charley shows how to structure everything in one campaign for maximum algorithmic efficiency.
You’ll learn:
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Why simplification beats segmentation in the new Facebook ecosystem.
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How to leverage the machine learning to do the heavy lifting.
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How to reduce management time while improving performance.
This model is trusted by brands generating 8- and 9-figure results — with less stress and more efficiency.
5️⃣ 4Pi Analysis
The 4Pi Analysis is Charley’s advanced audit method for diagnosing performance.
You’ll learn how to analyze:
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Product – Profitability and perceived value.
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Positioning – Creative messaging and audience alignment.
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Platform – Campaign setup, data feedback loops, and learning phases.
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Process – How your team operates and makes decisions.
This analysis gives you 360° insight into what’s working and what’s holding your campaigns back.
6️⃣ Lead Qualifier Calculator
Learn how to qualify leads and improve ROAS before they even hit your funnel.
You’ll understand:
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How to determine which leads are worth scaling.
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How to build smarter qualification systems to filter low-quality traffic.
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How to align ad strategy with backend sales performance.
This ensures your ad spend drives high-value conversions, not empty clicks.
7️⃣ Bonus Tools & Systems
In addition to the main modules, you’ll also receive:
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Quickstart Frameworks to accelerate campaign setup.
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Templates & Calculators for scaling and optimization.
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Advanced Breakdown Sessions for creative testing, metrics tracking, and brand positioning.
Charley doesn’t just show you what to do — he gives you the tools to do it efficiently.
What Makes This a True “MBA in Facebook Ads”
Charley built this program to go beyond ads — it’s a business education for marketers.
You’ll learn to:
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Think like a growth strategist instead of a media buyer.
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Build internal systems and frameworks that scale brands sustainably.
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Develop the leadership mindset required to grow businesses with confidence.
By the end, you’ll understand how to create and scale brands with clarity and control — from campaign design to business strategy.
The Motto: More Success, Less Stress
Everything Charley teaches revolves around his core philosophy:
“Marketing should create freedom, not burnout.”
This program shows you how to:
✅ Simplify campaigns with scalable systems.
✅ Use data to make smart, confident decisions.
✅ Reduce stress by letting systems handle complexity.
✅ Focus on impact, not busywork.
You’ll master the art of working less while achieving more.
Meet Your Instructor – Charles Tichenor
Charles Tichenor III (Charley) is the founder of Disrupter School and the Facebook Ads MBA Program — one of the world’s most trusted educators in paid social strategy.
With over a decade of Facebook Ads experience, Charley has:
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Managed $500M+ in ad spend and driven $1B+ in revenue.
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Scaled DTC and SaaS brands to 8- and 9-figure success.
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Taught thousands of marketers and business owners to simplify scaling through frameworks.
His background includes working with global brands, mentoring agency teams, and pioneering data-driven systems for growth marketing.
Charley’s passion lies in helping people see more success and less stress through smarter, strategic advertising.
Who This Program Is For
This program is perfect for:
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Marketers ready to scale beyond ad hacks and into strategic mastery.
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Agency owners who want to deliver consistent, scalable results.
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E-commerce and SaaS founders seeking sustainable Facebook Ads growth.
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Freelancers and media buyers aiming to elevate into business strategists.
If you want to think, act, and scale like a true marketing leader, this is your program.
What You’ll Gain
After completing The Facebook Ads MBA Program, you’ll:
✅ Build campaigns using the 3-2-2 Ad Structure for efficiency.
✅ Scale profitably using Performance Gates and PSM.
✅ Simplify management with One Campaign Architecture.
✅ Audit and fix performance using 4Pi Analysis.
✅ Confidently manage brands to 7- and 8-figure revenue levels.
✅ Develop a mindset of leadership, confidence, and calm scalability.
You’ll stop chasing short-term wins and start building a long-term, stress-free system for growth.
Why This Program Works
Charley’s system has been battle-tested with hundreds of brands and agencies.
It’s built on real experience — not theories.
Through frameworks, data, and mentorship, you’ll gain not just skills but confidence — knowing you can replicate results across any account or vertical.
It’s the difference between being a media buyer and becoming a growth architect.
Final Thoughts – Master Growth, Simplify Scaling
The Facebook Ads MBA Program – Disrupter School by Charles Tichenor is your roadmap to sustainable growth and confident leadership in marketing.
You’ll learn not just how to scale ads, but how to scale yourself — into the kind of marketer who builds profitable, stress-free systems that last.
👉 Enroll now and gain lifetime access to Charley’s complete Facebook Ads MBA System — the frameworks, tools, and mindset to master growth marketing and scale brands with confidence.
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