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Medspa Social Media Marketing Course by Aroon Duncanson – All About This Comprehensive Social Media Marketing Course Which Is Designed Specifically For Medspas, Aestheticians, and Beauty Professionals
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Medspa Social Media Marketing Course by Aroon Duncanson – The Ultimate Guide to Growing Your Aesthetic Practice Online
The Medspa Social Media Marketing Course by Aroon Duncanson is your complete roadmap to building and managing a successful online presence for your aesthetic practice. Designed specifically for medspas, injectors, permanent makeup artists, and beauty professionals, this 11-module course teaches you how to create engaging Instagram and TikTok content that drives visibility, builds client trust, and attracts new patients—without needing a full-time social media agency.
Why This Course Is Different
Social media is the new front door of your aesthetic business. In a world where 72% of users make purchase decisions from Instagram and 86% of women are influenced by social media, mastering digital visibility isn’t optional—it’s essential.
The Medspa Social Media Marketing Course is designed by experts who work exclusively in aesthetics marketing, combining over a decade of social media experience with six years of medspa industry expertise. This isn’t generic advice—it’s a tailored strategy built for injectors, estheticians, PMU artists, and medspa owners who want to grow their brand organically.
Here’s why this course stands out:
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Industry-Specific: Created for the aesthetic and beauty industry—every strategy fits your business.
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Proven Experience: Aroon and her team manage accounts that have collectively reached over 100 million TikTok views and helped clients earn national media recognition.
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DIY Friendly: Learn how to manage social media like a pro without paying for a full-time agency.
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Practical, Action-Based Lessons: Step-by-step instructions for creating, editing, and scheduling high-converting content.
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Toolbox Kit Included: A collection of ready-to-use templates, calendars, and resources to save time and streamline your workflow.
This course simplifies social media management—so you can focus on doing what you love while growing your medspa brand.
What You’ll Learn in the Medspa Social Media Marketing Course
Inside the course, you’ll gain lifetime access to 11 detailed modules and 48 lessons, plus a full Toolbox Kit of bonus resources. Each module walks you through real-world techniques to elevate your content, grow your audience, and convert followers into loyal patients.
Module 1 – What Your Potential Clients Want to See
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Understand your audience’s psychology and what content inspires them to book.
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Discover content pillars that perform best in the aesthetics industry.
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Learn to balance educational, promotional, and lifestyle posts for engagement and trust.
Module 2 – How to Prepare for Creating Content
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Plan, batch, and organize content days efficiently.
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Build a content calendar around your busiest treatment days.
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Streamline your workflow so social media fits seamlessly into your practice schedule.
Module 3 – How to Shoot Like a Pro with Your iPhone
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Capture professional-quality videos using your phone.
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Learn lighting, framing, and angles that make treatments look their best.
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Access a shopping list with links to top filming gear (ring lights, mics, tripods).
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Bonus: Learn to film transition-style videos that go viral.
Module 4 – Editing Videos
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Master quick edits with mobile apps like InShot or CapCut.
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Add text, music, and captions that keep viewers engaged.
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Learn pacing and storytelling to maximize watch time and virality.
Module 5 – Editing Photos
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Learn how to edit, crop, and color-correct using easy apps like Lightroom Mobile.
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Build a consistent visual style to make your feed instantly recognizable.
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Understand what types of photos perform best on Instagram.
Module 6 – How to Use Canva
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Build your brand kit inside Canva (colors, fonts, logos).
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Find and edit templates for posts, stories, and highlight covers.
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Learn advanced Canva effects that make your content look agency-level.
Module 7 – How to Curate Your Feed
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Create an aesthetically cohesive feed layout.
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Plan how to alternate posts for a natural flow that reflects your brand identity.
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Access mockup examples of feed grids and templates for quick setup.
Module 8 – How to Schedule & Automate Posts + TikTok 101
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Automate your social media posting to save time.
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Learn when to post for optimal engagement and visibility.
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Discover insider strategies for TikTok growth and virality—hashtags, captions, and post timing.
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Schedule a month’s worth of content in one sitting.
Module 9 – How to Create & Optimize Your Bio, Highlights, CTA & Captions
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Craft the perfect Instagram bio that converts visitors into followers.
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Learn how to create story highlights that showcase your services.
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Write captions with powerful calls-to-action (CTAs) and effective hashtags.
Module 10 – How to Manage Instagram DMs
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Streamline your direct messages with automatic replies and saved responses.
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Learn how to manage inquiries, bookings, and client conversations efficiently.
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Implement message workflows that keep your audience engaged.
Module 11 – Content, Followers & Influencers
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Understand the difference between followers and conversions.
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Decide if influencer marketing is right for your practice using the built-in quiz.
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Learn how to find, vet, and contract the right influencers for your brand.
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Download a sample influencer contract template to use immediately.
What’s Inside Your Toolbox Kit
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Photo Release Form for client consent
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Q&A Topic Ideas for easy content brainstorming
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Accounts to Follow for daily inspiration
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Content Day Calendar
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Filming Equipment Shopping List
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Free Highlight Covers
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Influencer Contract Template
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Free Aesthetic Social Media Templates
Your toolbox gives you everything you need to take action immediately—no guesswork required.
Core Features and Benefits
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11 In-Depth Modules (48 Lessons): Covering everything from filming to influencer collaborations.
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Step-by-Step Video Tutorials: Easy to follow even for beginners.
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Time-Saving Tools: Ready-made templates, calendars, and contracts.
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Industry Expertise: Learn from a real medspa marketing professional.
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Viral-Ready Techniques: Proven strategies that have generated millions of views.
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DIY Budget-Friendly System: Perfect for small practices without agency budgets.
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Platform Mastery: Instagram + TikTok marketing combined for maximum reach.
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Lifetime Access: Learn at your own pace and revisit any lesson anytime.
This course replaces confusion and overwhelm with a simple, actionable strategy that grows your aesthetic business online.
Who This Course Is For
The Medspa Social Media Marketing Course by Aroon Duncanson is ideal for:
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Medspa owners, injectors, estheticians, and PMU artists ready to grow their digital footprint.
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Aesthetic professionals with limited marketing budgets who want DIY strategies.
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Clinic managers and staff who need to manage social media efficiently.
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Small business owners in the beauty industry looking to stand out on Instagram and TikTok.
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Marketing assistants or VAs supporting aesthetic brands.
If you want to create beautiful, consistent, and client-attracting content without hiring an agency, this course is your perfect match.
About the Instructor – Aroon Duncanson
Aroon Duncanson is the founder of a boutique social media agency based in Miami, Florida.
With over a decade of digital marketing experience and six years specializing in the aesthetic industry, Aroon has helped dozens of top medspas, injectors, and beauty professionals reach millions of views and gain national exposure.
Her agency’s viral content strategies have generated over 100 million TikTok views, bringing clients to major platforms like The Doctors on CBS.
Aroon’s mission is to simplify social media marketing for busy aesthetic professionals—giving them the confidence and tools to create engaging, professional content that converts followers into loyal patients.
Final Thoughts – Take Your Aesthetic Brand to the Next Level
The Medspa Social Media Marketing Course by Aroon Duncanson is your step-by-step system to master Instagram and TikTok for business growth.
With practical training, real-world templates, and proven strategies, you’ll learn to build a polished, professional online presence that attracts new clients and keeps your existing ones coming back.
👉 If you’re ready to grow your medspa or beauty business through social media, this course will teach you everything you need to shine online.


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