Problem Framing – Solve The Right Problems by John Vetan and Dana Vetan

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Problem Framing – Solve the Right Problems by John Vetan and Dana Vetan

The Strategic Method to Align Teams, Clarify Priorities & Drive Smarter Decisions

Master the art of strategic clarity with the Problem Framing – Solve the Right Problems Course by John and Dana Vetan. This proven methodology—developed and refined through workshops at Google and adopted by over 800 product leaders—teaches you how to identify key opportunities, align stakeholders, and make faster, smarter business decisions. In just six hours, you’ll gain the tools to lead with confidence, clarity, and purpose.

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Why This Course Is Different

Most teams fail not because they can’t find solutions—but because they’re solving the wrong problems. This Problem Framing Course changes that by teaching a facilitation-driven process that blends product discovery, data visualization, and stakeholder management into one actionable system.

Here’s what sets it apart:

💡 Proven Enterprise Framework – Trusted by global brands like Google, Red Bull, Siemens, and eBay.

🧭 Strategic Decision-Making Blueprint – Move from confusion to clarity using data-informed frameworks.

🗣️ Leadership-Focused Facilitation – Learn to align even the most difficult stakeholders through structured collaboration.

⚡ Fast Results – Achieve alignment and direction in hours, not months.

📈 Real-World Tools – Use ready-to-go templates, workshop slides, and facilitator guides.

This isn’t just theory—it’s the same system used by top innovation teams worldwide to frame challenges, prioritize opportunities, and accelerate product success.

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What’s Inside Problem Framing – Solve the Right Problems

Course Overview

• 6 hours of content across 5 modules and 18 lessons

• 44 instructional videos

• Downloadable templates, 200+ PowerPoint workshop slides, and detailed agendas

Modules Include:

Module 1 – Problem Framing Overview
Understand the foundations: what Problem Framing is, why it matters, who it’s for, and when to use it in your workflow. Learn to define clear goals, align teams, and apply Problem Framing across agile projects and product cycles.

Module 2 – Opportunity Finding
Facilitate meaningful discussions with stakeholders using the Cynefin Framework and 4U Framework to categorize, prioritize, and select the right problems to solve.

Module 3 – Fact-Finding
Identify your Minimum Viable Customer Segment (MVS), interpret research data, and learn how to conduct “Just Enough Research” using real-world examples from Red Bull and a global manufacturer.

Module 4 – Preparing for Problem Framing
Learn stakeholder mapping, data visualization, persona development, and journey mapping. Build a complete picture of customer needs and stakeholder goals before your workshop begins.

Module 5 – Running a Problem Framing Workshop
Discover facilitation essentials, warm-up techniques, and tactics to align teams on context, define success metrics, uncover customer opportunities, and create actionable Problem Statements.

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What You’ll Learn

🎯 Strategic Alignment Skills – Lead workshops that unite stakeholders around shared goals.

📊 Decision-Making Frameworks – Apply proven models like Cynefin and 4U to prioritize problems.

👥 Stakeholder Management – Handle conflicts, competing priorities, and difficult dynamics with confidence.

🧩 Customer-Centric Thinking – Link business objectives with genuine customer needs.

🖼️ Visual Facilitation Techniques – Turn data into powerful visuals like journey maps and service blueprints.

🚀 Actionable Strategy Design – Move from problem ambiguity to structured clarity in one workshop.

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Core Features / Benefits

✅ Comprehensive Curriculum: 5 in-depth modules and 44 videos covering every stage of the Problem Framing process.

✅ Practical Tools: 200+ workshop slides, templates, and facilitator agendas ready for immediate use.

✅ Proven Methodology: Tested and trusted by global organizations across industries.

✅ Flexible Workshop Formats: Learn to facilitate both a 1-hour 4U session and a full 1-day Problem Framing Workshop.

✅ Skill Integration: Perfectly aligns with Design Sprint, Product Discovery, and Agile methodologies.

✅ Confidence in Leadership: Become the go-to facilitator who can turn messy discussions into meaningful decisions.

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Who This Is For

This Problem Framing Course is designed for professionals who want to lead with clarity and impact:

• Product Managers & Leaders who need to align cross-functional teams.

• Innovation Consultants & Strategists looking for structured frameworks to guide client workshops.

• Facilitators & UX Leads who want to turn research and collaboration into action.

• Executives & Team Leads seeking a faster path to clarity, alignment, and confident decision-making.

If you’ve ever faced conflicting priorities, unclear goals, or endless debates about “what to build next,” this course is for you.

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About the Instructors

Dana Vetan
Co-founder of Design Sprint Academy and a Senior Innovation Consultant with 20 years of experience helping teams validate ideas, reduce risks, and prioritize user needs. Dana blends psychology, facilitation, and design thinking to empower leaders to run effective workshops and solve complex challenges.

John Vetan
Co-founder of Design Sprint Academy and a former Head of Product with over 15 years in product leadership. John has trained and aligned teams at top companies including Adidas, Siemens, and Red Bull. His expertise lies in uncovering opportunities, defining value propositions, and facilitating alignment among stakeholders.

Together, John and Dana bring deep real-world experience to help you master the mindset and methods of strategic facilitation.

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Final Thoughts

The Problem Framing – Solve the Right Problems Course isn’t just another leadership class—it’s a complete facilitation system designed to transform how you think, collaborate, and decide.

In just one day, you’ll be able to turn vague ideas into actionable priorities, unite stakeholders behind a clear strategy, and drive momentum across your organization.

💼 Take the next step toward becoming the kind of leader who doesn’t just manage discussions—leads transformations. Enroll today and start framing the right problems to build better products, teams, and strategies.